Jungheinrich Launches New Value Brand 'AntOn by Jungheinrich' in Asia-Pacific

AUCKLAND, New Zealand, Jan. 20, 2026 /PRNewswire/ -- Jungheinrich, today, announced the Asia-Pacific launch of "AntOn by Jungheinrich", a new value-focused material handling brand designed for businesses seeking reliable, straightforward, and cost-effective solutions for everyday operations.

AntOn by Jungheinrich delivers proven reliability, supported by German safety standards and testing expertise. Across the region, sustainability programmes and fleet modernisation initiatives are accelerating the shift toward electrified material handling equipment, reinforcing demand for lithium-ion solutions that balance performance, efficiency, and total cost of ownership.

The initial AntOn portfolio includes CBH 2.0, CBM 2.5, 3.0 and 3.5 tonne electric forklifts, delivering strong load capacities of 2,000 kg, 2,500 kg, 3,000 kg and 3,500 kg, travel speeds up to 17 km/h, and advanced lithium-ion batteries for rapid charging and extended operation, long service life, and minimal maintenance for reliable, efficient material handling in APAC markets. The portfolio is set to expand towards a full product range in the future.

The launch responds to strong growth in the Asia-Pacific's material handling value segment, which is projected to expand at 8.1% by 2030.

In New Zealand, growth in logistics, warehousing, and infrastructure is driving demand for cost-effective, reliable material handling equipment. Rising operating costs and ESG expectations are accelerating the shift from internal combustion forklifts to electric solutions, with lithium-ion technology increasingly adopted for its lower total cost of ownership, zero maintenance, fast charging, and reliable multi-shift performance.

"The AntOn by Jungheinrich brand is a new product line combining ease of use, reliability and cost-effectiveness," said Nadine Despineux, Member of the Board of Management, Sales at Jungheinrich. "We are specifically targeting companies that are looking for cost-effective and straightforward solutions for typical warehouse and transport requirements."

Following a successful European debut with strong sales, AntOn by Jungheinrich is now available to customers in Asia-Pacific, supported through multi-channel sales, including e-commerce, direct sales, and selected partners and distributors.

"With more than 70 years of material handling expertise, Jungheinrich delivers end-to-end solutions supported by an established parts and service network across Asia-Pacific," said Manojit Acharya, Vice President, Jungheinrich APAC.

For more information on the AntOn by Jungheinrich range, please visit: http://www.jungheinrich.co.nz. Interested in becoming an AntOn distributor? Please contact us directly at sales@jungheinrich.co.nz.

For media enquiries:

JungheinrichDaniel Lynch | daniel.lynch@jungheinrich.com.au | +61 423 922 202

Rothman & Roman (Appointed PR Agency)Diana Estella | diana.estella@rothmanasia.com | +65 8498 9424