Read The Times Australia

Daily Bulletin

KDDI Digital Life, Japan’s digital telco, achieves high customer satisfaction score with Circles



povo2.0, empowered by Circles X technology, delivers delightful digital experiences to the digital savvy users in Japan

First launched in 2021, povo2.0, by KDDI Digital Life (KDL), adopted a transformative ‘clean sheet’ strategy leveraging Circles’ cloud native SaaS platform, Circles X, to develop and launch differentiated services rapidly. Built for ‘operators by an operator’, Circles X provides operators with a success playbook that equips them with the agility to market and provides digitally savvy consumers with best-in-class experiences.

povo2.0 was launched remotely during the COVID-19 pandemic, from Singapore into the Japan market, in just 16 weeks. This was a first for any digital telco brand in Japan. Committed to the motto of ‘no more bill shock’, povo2.0 empowers customers with the freedom to tailor the services in their plans, based on their individual preferences and requirements.

This garnered KDL a net-promoter-score that is significantly higher than the average industry benchmarks, a key measure of customer satisfaction.

Toshitake Amamiya, Executive Vice President of KDDI Corporation says, “I am delighted to have Circles as our partner. They have the proven knowledge and capabilities to serve digital-native users, offering the simple and agile service experience we were looking for.”

Rameez Ansar, CEO and Co-Founder of Circles, says, “As the ratio of digitally savvy consumers increases, so does the need for more personalised digital experiences. It’s now more crucial than ever for telcos to innovate and deliver next-generation digital services to meet the demands of these customers. At Circles, we have the digital and operator expertise to help telco operators to accelerate their digital transformation plans based on the success of operating our own digital telco, Circles.Life, in Singapore, Taiwan and Australia.” He continues, “We are delighted to have a partner like KDL who is at the forefront of innovation and shaping the digital telco landscape in Japan. We look forward to bringing more innovative digital services and experiences to the people.”

Toshiro Akiyama, CEO of KDDI Digital Life says, “The ability to quickly develop and launch differentiated services with a solution that not only works with the KDDI ecosystem but also runs independently from the system, really empowered KDDI to take a bold leap forward with its first-ever digital telco brand.” He adds, “The Circles team runs side by side with KDDI tirelessly to ensure seamless execution of the project, removing the unnecessary hassle of having to manage multiple vendors. the people at Circles are truly its biggest asset.”

For more information, download the customer case study here.

Hashtag: #Circles #CirclesX #ByOperatorforOperators #Cloudnative #SaaS #DigitalTelecommunication #DigitalTelco #KDDI #KDDIJapan #povo2.0 #digitalexperience #digitaltransformation #telcotechnology #Singapore #Japan


The issuer is solely responsible for the content of this announcement.

About Circles

Founded in 2014, Circles is a global technology company reimagining the telco industry with its SaaS platform - Circles X, helping telco operators launch and operate successful digital brands.

Today, Circles is partnering operators in 14 countries with the mission to deliver delightful digital experiences to millions of people through our businesses.

With Circles.Life, our digital lifestyle brand, we empower and delight customers across the world by offering digital experiences that go beyond traditional telco services.

With Circles X, our digital telco technology empowers operators to launch digital telco brands from anywhere in the world. Built for operators by an operator, Circles X powers both Circles.Life and our partner operators’ digital telco brands.

Circles is backed by global investors such as Peak XV Partners, Warburg Pincus, EDBI and Founders Fund – renowned institutions with a track record of backing industry-shaking innovators.

To learn more, visit .

Business News

How Telematics Helps Australian Companies Improve Productivity

Operating a commercial fleet in Australia is a uniquely demanding endeavour. Between the sprawling urban sprawl of cities like Sydney and Melbourne and the immense, unforgiving stretches of the Outb...

Daily Bulletin - avatar Daily Bulletin

Inside the Icon: The BridgeMuseum Officially Opens at the Sydney Harbour Bridge

A bold new way to experience one of Australia’s most recognisable landmarks has arrived, with BridgeClimb Sydney officially opening the all-new BridgeMuseum.  Located inside the Sydney Harbour Brid...

Daily Bulletin - avatar Daily Bulletin

Is Your Brand Showing Up in AI Search? Most Melbourne Brands Aren't.

The New Front Door Nobody Told You About Something changed. Quietly. Without a press release. The way buyers find businesses in Australia has been rewired. Not replaced, rewired. Google isn't dead...

Daily Bulletin - avatar Daily Bulletin

How Australian Businesses Can Measure SEO ROI

SEO can feel vague when you are staring at a dashboard full of numbers that do not clearly connect to revenue. The key is to measure the right signals in the right order, then tie them back to outcome...

Daily Bulletin - avatar Daily Bulletin

How Commercial Roller Shutters Improve Site Security Without Slowing Operations

Security upgrades can be frustrating when they make everyday work harder. A door that takes too long to open, creates bottlenecks at shift change, or fails at the worst time can turn “better protectio...

Daily Bulletin - avatar Daily Bulletin

Why a Document Destruction Service Still Matters for Modern Businesses

Businesses generate large volumes of information every day, from staff records and contracts to invoices, reports and customer files. While attention often focuses on how documents are stored, the way...

Daily Bulletin - avatar Daily Bulletin

Bicycle Rack Safety and Space-Smart Storage

Bike storage problems usually show up as small annoyances first: tangled handlebars, scratched frames, and bikes that topple when you pull one out. Over time, those issues become safety risks, especia...

Daily Bulletin - avatar Daily Bulletin

How to Tell if a Childcare Centre Is a Good Fit for Your Child

Choosing childcare can feel like you’re making a huge decision with limited information. Tours are short, centres are often on their best behaviour, and your child might act differently in a new space...

Daily Bulletin - avatar Daily Bulletin

Car Import Timeline: What Usually Happens at Each Stage

Importing a car into Australia can feel confusing because multiple agencies and checkpoints are involved, and the timeline is shaped as much by paperwork quality as it is by shipping speed. The most u...

Daily Bulletin - avatar Daily Bulletin

The Daily Magazine

Gold Migration Lawyers in Liquidation: How the Closure Affects Your ART Appeal

If your appeal was with Gold Migration Lawyers, a recent change to how the Tribunal decides cases ...

The pressure cooker: life in urban Australia in 2026

Australian cities have always been demanding. Long commutes, rising housing costs, busy schedules a...

What Actually Makes a Good Criminal Lawyer in Melbourne

Most people only think about this question once. That is usually too late. Most people charged wi...

Why Working With A Chatswood Tutor Can Improve Academic Performance

Academic expectations continue increasing for students across primary school, high school, and senio...

Is It Worth Getting Solar Panels in Melbourne?

The real question is not whether solar works in Melbourne. It works. The question is what it is co...

How A Diploma Of Project Management Builds Practical Skills For Modern Work Environments

Developing the ability to plan, execute, and deliver outcomes efficiently is a key requirement in to...

How to Choose the Right Football for Every Level

Choosing a football may seem straightforward, but the right option depends on who will be using it a...

What to Ask a Wedding Photographer Before You Book

Booking a wedding photographer can feel deceptively simple: you like the photos, you like the vibe...

Why Stress Relief For Dogs Is Essential For Emotional Balance And Long-Term Wellbeing

Managing emotional health is just as important as physical care when it comes to pets, which is why ...