CASETiFY Supports the Local Art Community with Funding and Collaborative Collection Launch Amidst COVID-19
A Holistic Approach to Supporting the Local Art Community
Like many other industries, the art and creative fields have experienced significant setbacks from COVID-19. With regulations constantly changing, the social distancing measures have limited local artists in exhibiting their artwork to the public. CASETiFY recognized the practical and emotional needs of both the local artists and the society as a whole, thus pledging to continuously show support to the art community whilst enriching the end consumer’s experience with their products. Not only did CASETiFY collaborate with ‘Little Thunder’ on her ‘Electric Dreams’ Collection, CASETiFY also showcased her artworks at the CASETiFY Museum in the K11 Musea CASETiFY STUDiO for greater offline exposure.
A Hong Kong Art Movement that Encourages Self-Expression From the Public
With a common goal of unleashing creativity and growing local talents in Hong Kong, CASETiFY has partnered up with HKwalls, a non-profit arts organization, to sponsor two rounds of the Youth Mentorship Program with a donation of HKD200,000. The Youth Mentorship Program was found by HKwalls in 2021, offering young talents the opportunities to strengthen their skills with the help of industry professionals to scale up their skills for larger art projects, like the HKwalls street art project. By recruiting more local charities and media in supporting Hong Kong artists, CASETiFY will continue its mission to foster a creative community with a larger group of local talents whilst promoting self- expression and creativity.
Join hands with the Local Conceptual Artist, Mak2 in His Tech Accessories Capsule Collection Launch
To celebrate Art Month in Hong Kong, CASETiFY is pleased to announce the collaborative project with local conceptual artist Mak2 (Mak Ying Tung). This collaboration brings Mak2’s Home Sweet Home series into CASETiFY’s signature tech accessories. Starting from 25 May 2022, art lovers can now shop the collection at https://www.casetify.com/artist/mak2 and CASETiFY retail stores. CASETiFY strives to work with different artists to bring their designs to life using CASETiFYS range of daily tech wearables.
About CASETiFY
CASETiFY is the global lifestyle brand and home to the first and largest platform for customized tech accessories. Created with the highest-quality materials and most cutting-edge designs, CASETiFY's products empower self-expression by turning your personal electronics into highly designed, stylishly slim, drop-proof accessories. Known for tapping top artists and creatives for its Co-Lab program, CASETiFY gives brands and individuals the opportunity to share their unique visions with the world. For more information on CASETiFY, its stores, partners and products, please visit www.CASETiFY.com.
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