Thryv Australia named global winner of the 2025 Microsoft Advertising Partner Awards

Melbourne – 11 March 2025:   Thryv® (NASDAQ: THRY), provider of the leading small business marketing and sales software platform, has been named the global winner of the Microsoft Advertising Partner’s Marketing with Purpose award. The award was presented at Microsoft Advertising Accelerate 2025.  

Having already secured the title for the APAC region, this latest recognition cements Thryv’s position as a global industry leader dedicated to driving efficient growth for small businesses.

Empowering small businesses with impact-driven marketing

The Marketing with Purpose award recognises organisations that champion inclusive, ethical and purpose-driven marketing – values that sit at the core of Thryv’s approach. Through its cutting-edge innovations featured in Thryv Marketing Center™ , Thryv Business Center™, and Thryv® Command Center, the company equips small businesses with the tools to attract, convert and retain customers across digital channels. From building standout websites and managing social media to optimising SEO and automating lead conversion, Thryv empowers businesses to compete on a level playing field and drive measurable growth.

Thryv’s data-backed approach to marketing has delivered significant results for small businesses leveraging Microsoft Advertising. With an average Net Promoter Score (NPS) of +55 across its products, Thryv ensures customer satisfaction and business growth go hand-in-hand. Seventy-one percent of Thryv customers report saving more than 72 hours per month by using the platform^[1], allowing them to focus on scaling their operations rather than managing complexity.

Elise Balsillie, Head of Thryv Australia and New Zealand, said the global award underscores the company’s commitment to simplifying digital complexity and amplifying small business success.

"This significant award is a testament to our mission of empowering small businesses to achieve big outcomes. We break down barriers in marketing, equipping our customers with tools that create measurable success. Being recognised not just at the APAC level but now also globally, is an extraordinary honour."

"Beyond recognition, this award underscores our commitment to marketing with integrity and innovation. At Thryv, we develop solutions that give small enterprises a true competitive edge, ensuring they can continue to grow and succeed. It also reinforces our responsibility to set new standards for impactful, ethical and results-driven marketing," said Elise.

“Microsoft Advertising is honoured to present Thryv Australia with the Marketing with Purpose award. We were delighted by the high quality of nominations from our partners this year, and thrilled to announce their win during Microsoft Advertising Accelerate 2025. We’re proud to be celebrating with our partners and are inspired by their dedication, commitment to partnership and driving success for their clients,” said Katherine Ellis, Global Partner Marketing Director and Awards Lead, Microsoft Advertising.

A culture of purpose, inside and out

Beyond client impact, Thryv’s people-first mindset is deeply ingrained in its internal culture. The company fosters an inclusive workplace with a focus on wellbeing. Employees benefit from initiatives such as the Women of Thryv program, partnerships with ComPsych, and active support for mental health organisations including R U OK? and Breast Cancer Trials.

"Our vision is to make a difference. Whether it’s empowering small businesses to grow or ensuring our employees feel valued and supported, we are here to create lasting and positive change," Elise added.

Image - Left to Right: Renee Stopps, Director, APAC Partner Sales, Microsoft Advertising and Elise Balsillie, Head of Thryv Australia and New Zealand