The Art of Gifting: 5 Creative Ways to Use Promotional Products in Your Business

Promotional products can be an excellent way to treat your customers to something free while simultaneously improving your brand recognition. The more of your branded goods are out in the public arena, the more people get to see your logo and remember your business. 

However, when you’ve got thousands of promotional goodies on their way to your door, it can be hard to know how to distribute them in ways that will achieve your desired goals. Take some of the following actions, and it could be easier than you think.    

Create Customized Client Gift Baskets

Creating gift baskets for your valued clients can be a brilliant idea when you’ve ordered custom corporate gifts in bulk. Create a beautiful box or basket with various items you know they’ll use and appreciate, such as pens, reusable coffee mugs, stationery sets, and even a few sweet treats. 

You can hand these out to valued clients at random or to celebrate important milestones. Your clients are bound to feel special and well looked after when presented with a thoughtful collection of personalized gifts.

Attend Trade Shows

Trade shows are a helpful way to show the general public and other businesses what you have to offer. However, many business owners find it challenging to lure customers to their stalls. While bright colors and bold signs are a great place to start, free promotional products are undoubtedly another drawcard. 

Tote bags with business brochures, branded pens, keyrings, and other convenient items are sure to be appreciated by those passing by your stall. This is an excellent way to ensure everyone who passes by gets to learn about your brand. Customers walking around with tote bags emblazoned with your branding might also assist with your brand recognition goals. 

Deploy Direct Mailers

Not everyone notices a flyer in their mailbox, but they’ll certainly notice a free product! If you’re actively trying to target customers in a particular area, do a direct mail promotion with a difference. Something as simple as a fridge magnet, pen, or sticker can help make your business stand out from the crowd. 

Run Social Media Contests

Social media contests are a popular way to engage potential customers online. While knowing what to offer as a giveaway item can be challenging, promotional products might be the answer you’re seeking. Social media users jump at the chance to win goodie bags or baskets with helpful products like stationery, sports and fitness equipment, novelty products, and candy. 

In addition to the immediate attention competitions earn you, the products you give away create a slow-burn effect. Every winner will have your branded products in their homes, and they’ll be more incentivized to use your business in the future. 

Offer Free Gifts with Purchases

The cost of living crisis can make shopping stressful for many people. Their money doesn’t stretch as far as it once did. As a result, offering free gifts with purchases can be more appreciated than you think. 

When customers are filled with nerves at the checkout, you can put a smile on their faces by offering a free branded gift with their purchase. Even something as small as a promotional pen, mug, or keyring is bound to be well-received.

Receiving thousands of shiny new promotional products is exciting, especially when you see your logo take pride of place on them. However, knowing how to use them to achieve your business goals can be challenging. Take the actions above, and you’ll ensure the most suitable customers and clients receive your products and put them to good use.