Why Investing In SEO Is Even More Important During A Recession

What is the natural urge for business owners during times of difficulty, such as a global crisis or recession? It’s to batten down the hatches and look for ways to cut back on spending. But what about your digital marketing? Should you put it on hold because times are tight?

In this article, we’re going to argue why investing in SEO is even more important during a recession.


1. Because many of your competitors will stop

When most people are swimming downstream, it can be tempting to follow suit. This is a mistake. The fact is, if so many people decide to put their SEO on hold in order to save money, it gives you the perfect opportunity to pick up the slack and snatch up all of the traffic that they will invariably be losing out on.

2. Because the rest of your competitors will carry on

Your biggest competitors will not stop their SEO in a recession. The clever business owners will know that there’s great value in holding fast and doubling down instead. After all, what is the whole purpose of SEO? To attract more, ‘ready to spend’ traffic to your website.

If you stop, you may save money in the short-term, but you’ll invariably lose even more money when your rankings drop and that traffic starts to dry up.

Don’t allow your competitors to clean up and keep your horse in the race!

3. Consumers still spend money in a recession

Even in recession consumers still spend money. Sure, they may indeed be spending less as a whole by looking for ways to cut back on electricity and fuel consumption for example, but luxury items and other products are still very much in high demand.

Why? Because we are only human and we like to treat ourselves! When times are tight and we feel like we are working our butts off for very little in return, every now and again a little retail therapy is called for.

In which case, you want your website to be the one that turns up when your ideal customers are on the lookout for a little pick-me-up!

4. Local SEO is a must!

Another important consideration is the fact that many people, during a recession, feel more conscious about supporting local businesses. As such, if you are a small business owner and you do benefit from awareness in your local community, then you must invest in your local SEO – recession or otherwise.

If you are an Aussie business for example, focus on your local SEO in Brisbane and ensure that your GMP profile is coming up as often as possible when people in your community are actively searching for the products or services that you offer.

Yes, there may be fewer people willing to spend, but those that are would much rather spend their money with you, a local business owner.

Be present.

5. Recessions end

Remember, “this too shall pass”.

Every recession eventually comes to an end and when they do, you want your business to be as relevant as it was to begin with.

SEO is not just about driving ‘ready to spend’ traffic to your website, but spreading brand awareness and sharing high-value content for your clients.

If you remained steadfast during those difficult times and continued to share high-value and entertaining content with your audience throughout, you will be rewarded with their loyalty.

Conclusion: Hire the right SEO agency

In conclusion, SEO is absolutely worth holding onto during difficult times. The fact is, when you invest in the right SEO agency who has your best interests at heart, they can help you maintain a sustainable ROI – even when many consumers are spending less (if at all).

Don’t give into fear and remember that fortune favours the bold!