Aussie firm launches groundbreaking augmented reality app for beverages
- Written by Tess Sanders Lazarus
Aussie consumer tech firm, Immertia, has launched a groundbreaking augmented reality app ‘Swigr’ for beverages during COVID and has already signed up 50 plus US based breweries as well as breweries across New Zealand, Germany and Canada, to use its cutting edge technology. The business conceptualises and creates augmented reality apps that bring brands to life for consumers through their hand held device.
“At Immertia, we use augmented reality to transform regular packaging into stunning showcases and interactive experiences,” Cofounder and chief executive officer, Dave Chaffey.
“I am immensely proud of what we have managed to create and achieve in such a short space of time. I have been a huge fan of the power of augmented reality for some time and with further research and development I decided to put together a team to create the world’s best solutions for consumer products.
“I believe so strongly in what we are doing and the potential for augmented reality to change the way we shop and engage with brands that I walked away from a highly successful national digital agency that I founded with David Koch.”
Chaffey is a serial entrepreneur, professional speaker, industry thought-leader and influencer in the digital space who has also built a business from scratch to a 25 store franchise before being acquired.
“Immertia is an Australian based business and we are powered by Aussie based experts,” Chaffey said.
“Since launching we have developed several augmented reality apps including Winerytale and Swigr. Both are growing fast.
“Winerytale is an innovative app that enables wine lovers to discover the story behind their favourite wines as told by the winemaker.
“Swigr is a game-changing label-scanning app that is revolutionising how brands engage with consumers and sell products all over the world. Essentially the app activates packaging with augmented reality. Shoppers simply scan a label with their phone and the app delivers an interactive experience enabling shoppers to connect, engage and buy from the bottle or can, anywhere, anytime through augmented reality.
“50 plus breweries across the US, New Zealand, Germany and Canada have already come on board, subscribing to the app on a monthly basis.
“These include some of the world’s most iconic breweries including Maui Brewing Company, Hawaii’s largest craft brewery, FKN Beer in Canada, Yards Brewing Company in Philadelphia and Paulaner Brewing in Germany.
“We are now receiving enquiries from all over the world from beverage manufacturers wanting to adopt Swigr to take their brands and products to a new level.”
According to Chaffey, millennials and Generation Z are now the largest cohort of cashed up brand-aware consumers on the planet.
“They were born with a mobile device in their hand. They are visual, digitally engaged and adept at exploring and researching their own information and content. Buying is about the experience, not the process.
“We know that younger consumers are more likely to buy products on the go. Generation Z are the most impulsive and spontaneous of all, with nearly 50 percent buying products on the go. They are optimists, impulsive and nearly 40 percent of Gen Z tend to overspend.
“The world needs to understand who the largest consumer and highest spending cohort is. We do, and we are building augmented reality products for brands that will enable them to not only connect with this cohort, the world’s largest body of consumers, but appeal to them in a way that enables them to shop on the go – which is how they shop.
“In China, Gen Z refer to themselves as the moonlight clan given their propensity to spend their entire monthly salary in one single lunar cycle. They are relatively more comfortable owing money. Gen Z consumers in the US are similar in that that are happy to spend big on consumer products. In fact, their willingness to spend up big on luxury apparel and accessories and other consumer items even surpasses millennial shoppers with higher incomes. There are 210 million Gen Z in China and 67 million in the US alone.
“We are providing brands with the ability to capture the world’s largest emerging body of consumers with cutting edge, engaging and very powerful technology for minimal cost.
“We are certainly in exciting times.”
Daily Bulletin
