It is true that selling on Amazon is not a walk in the park - with intense competition and a big reputation, many sellers on the platform are finding themselves overworked simply trying to keep up. In order to find the best possible success on the platform, many business owners choose to hire an Amazon agency.
Amazon marketing agencies can help with everything from optimising product listings to staying up to date with the ever-changing guidelines of the marketplace.
Does the Agency Have a Good Reputation?
It’s worth searching online for Amazon agencies that suit the needs of a specific business or who have experience working in a similar niche. First, create a longlist of possible agencies, and narrow it down to 5-10 which suit the Amazon niche best or who has the most prior experience.
Once the shortlist is created, research each agency in-depth. What is their web presence like? Do they have good reviews on both their own website and on third-party platforms (where they can’t cherry-pick the best reviews)?
Many Amazon sellers also know other business owners in their niche, which means that they may also be able to ask questions to these sellers personally regarding what agencies they have used in the past, their experiences, etc. However, it is also vital to consider that the needs of one business may be different to the needs of another- a must-have service offered by one Amazon agency may not be so appealing to a business owner operating in a different niche.
Even online communities, forums, and review websites can give a good indication as to the general reputation of an Amazon agency.
Are They Reasonably Priced?
After creating a shortlist of possible Amazon agencies, the next step is comparing prices. It is not advisable to partner with an agency that is overly expensive or beyond a set budget. Luckily, many agencies either offer flexible service plans, with plenty of options for all levels of budget.
Before a business owner can understand what agencies are offering the best prices, they must be sure to conduct the proper market research associated with Amazon agencies- what is the standard? What is appropriate for those agencies which offer extra services?
Depending on the circumstances and the budget available to an Amazon seller, it may be worth paying extra money for extra services by the right agency.
What Extra Services Do They Offer?
By thoroughly researching the offerings of each possible Amazon agency, business owners can begin to understand the difference between a service that offers only the industry standard and an agency that will go above and beyond to offer businesses specialised, individual help.
Some professional Amazon experts will only help when it comes to marketing and paid ads. This bare-bones service can be exactly what many businesses need if they are already seeing moderate success on Amazon and simply need a push in the right direction.
Alternatively, some Amazon agencies will offer help with things such as Amazon’s FBA (fulfillment by Amazon) services, customer service, gaining more positive reviews, and more. This can appeal to business owners who don’t have the time to become experts in all things Amazon themselves but who nevertheless want to succeed on the platform. As the current marketplace is so competitive, finding the right niche on Amazon requires hours of market and keyword research, not to mention analysing current statistics and data from paid ad campaigns.