5 Things You May Not Know About SEO

Search Engine Optimisation or (SEO) is the way a search engine ranks or values your website in terms of where your company appears in the list of results provided. If can be the difference between you being at the top of the list or, at the bottom. Sydney SEO experts suggest that as many as 200 different factors determine how a website is found when a person is using a search engine, things like keywords and relevant information in regard to what you sell will one of many. To help provide a better understanding, here are 5 things you might not know about SEO.

1. KEYWORDS - Your website needs to have relevant keywords

The more keywords that your website has, the more likely it will be to be shown when people conduct a search. Regular updates will need to be done based upon new services and products that you offer or, new terms that are used to relate to what your business does.

2. CAPTIVATE - Your website needs to have a great design and help people navigate it easily

Companies like Google record data that relates to how people react to your website, for example, do they just see the initial link and brief then scroll on or, do they click the link and spend some time browsing. How much time do they spend? Do they make a purchase? Do they go through the purchase process only to change their mind and back out? All of these statistics can help you improve what you currently offer. SEO in Geelong and other parts of the country can help you answer these questions and many more.

3. INTEGRITY – Your website needs to be consistently ranked and used to instil higher rankings

The longer your website has been in action and the more it is used also helps to maintain a good standing in terms of search rankings. If you make regular updates that ensure people are visiting your website on a regular basis, then you will be more likely to be ranked highly.

4. BACKLINKS – References by other websites are really important

When you have been trading for a while and adhering to the SEO techniques used by the top professionals then you will likely get mentioned on other websites, you could even pay for links to be inserted within things like blogs.

5. RELEVANCE – Your website needs to keep up with the changes in the market

A website that isn’t visited is, well, useless. It is really important to keep up to date with changes in the market, product changes and new lines of goods that people are interested in. It’s no good selling something that nobody wants. Find a niche and continue to build upon the uniqueness of your business.

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