To run a business, you need a constant flow of customers every month. Generating sales, getting more leads, making a profit. Growing a business is a cycle every founder has to go through. Marketing is what runs that cycle properly. Thus, any tradie should learn what sort of marketing to do for their business.
If you have the proper license in your region, then you’re good to go. However, you cannot conduct business in different regions if you do not have the correct region-based license. Thus, we recommend you to get your RPL Qualifications and acquire your Trade Licenses from the best license provider in Australia called Educube.
One of the most important decisions you will have to make when entering business for yourself is the type of marketing you implement. There are different types of marketing that you can choose from.
- Offline Marketing
- Digital Marketing
Being a tradie, you should consider both types of marketing. But the popular one is currently Digital Marketing.
Offline Marketing for Tradies
Tradies should opt-in for both types of marketing. Offline marketing is quite expensive, and you have less control over data and reports. But it does help establish company authority in the local area. An advantage of offline marketing is that you can have a sharply focused target audience to market to. However, there are certain things that you should do when you have a lower budget.
- Branded Vehicles
- Branded Employee Clothing
- Business Cards
If you have a larger budget to spend on local marketing, you can opt-in for more expensive ones.
- Television Channel Ads
- Podcast or Radio Ads
- News Paper Ads
- Brochure, Poster, Leaflet Drops
Digital Marketing for Tradies
Digital Marketing is a vast term. It would be impossible to grasp all of it at once. According to Digital Marketing Expert, you should focus on specific tactics for tradie marketing to have the maximum results in minimal budget and time.
- Start With a Website
- Implement SEO Strategies
- Google Ads
- Social Media Ads
- Email Marketing
Website for Tradies
The first step into digital marketing begins with a website. A website does so many things for your business to talk about the advantages; it would need an entire article of its own. It would be best if you touched the tip of the iceberg though,
- The website can establish company authority
- The website can generate leads
- A website can act as company front
- You can set up your address, number
- A website can generate recurring clients
If you want to have an easy-to-manage CMS with a low development cost, you should consider a WordPress website.
Implementing SEO for Tradies
If you have a website, you need SEO for this. Without SEO, a website is an empty carcass. Unfortunately, SEO is a billion-dollar industry, and it is not easy to learn. But just to get started, you can always learn SEO from scratch; once you’re ready for growth, you should consider hiring Experts.
- Keyword research
- Technical SEO
- Local SEO
These are the main few things you need to learn to get started. Might look like simple five steps but it goes way beyond that.
Google Ads for Tradies
There are so many search engines out there, and Google is at the top without a doubt. So instead of focusing on every other search engine for marketing, you should focus on the relevant one. Most competitors in the tradie industry always seem to put ads on google.
Social Media Ads for Tradies
Always begin with studying what your competitors are doing. So, you don’t need to target every other social media. Stick to Advertising only on Facebook; this should be enough to generate enough leads for your business.
Directory Signups for Tradies
Signing up for directories might not always generate leads, but it does help with website visibility. There are so many websites you can sign up for free to register your business.
Email Marketing for Tradie
Email marketing still has vast potential. Do not let anyone tell you it does not work in 2021. It does work well if you do it right.
The first step is to collect audience, potential clients’ emails. Once you have enough emails, create personalized emails to send out offers, newsletters, blog updates, and so on. This will get you recurring clients and keep good relations with customers.
Marketing for Business Expansion
Business expansion is necessary for growth. It would be pointless to do marketing in other territories if you cannot provide services there.
If you like to take it from the bottom, try auditing your business with an expert to test whether everything is on the right path or not. It is always a good practice to talk with an expert in the industry before you dive in with your business. You will need to acquire builders license of all the regions to expand your business throughout Australia.
Now that you have a basic understanding of the entire Tradie marketing, you should not blast off. Instead, take it slow; take one step at a time.