Despite three quarters (76 percent) of Australians being mindful of their spending during the initial COVID-19 lockdown period and more than half (56 percent) not really knowing anything about their local businesses, 73 percent are wanting to actively spend in the local community to help them bounce back and recover. In fact, 42 percent are so committed to helping the locals stay afloat they’ve spent more money on a product or service in the local community despite knowing they could have found it cheaper elsewhere.
The research also suggests that the shift to shopping local has made Australians feel more connected with the community. More than one in three (69 percent) said they feel a greater sense of community spirit now than prior to lockdown, while 68 percent are more inclined to spend at their local shops.
From popping in to say hello (51 percent) to knowing the name of their local business owner (25 percent), more than two in five respondents (41 percent) have made the effort to spend time with and support their local, as they feel they make a positive difference to the community.
As Australians adjust to a new way of life, 67 percent pledged to continue showing their support to local businesses with 91 percent claiming they are now spending up to $200 per week on their local high street. This promise of ongoing support is particularly apparent when it comes to one of Australia’s favourite pastimes – dining out, with 54 percent committed to eating and drinking locally in future.
“Recent times have changed the way people spend, with Australians rallying together to support their local businesses,” said Aaron Fidler, Vice President, Retail Account Management, Mastercard Australia. “As the research shows, people have turned to trusted staples within their local communities, which has not only helped the bounce back of local shops, it has brought about a greater sense of community spirit.”
TOP FIVE LOCAL BUSINESSES AUSTRALIANS ARE KEEN TO SUPPORT
- Local takeaway shops (34 percent)
- Local cafes (31 percent)
- Local restaurants (30 percent)
- Local bakeries (29 percent)
- Local butchers (26 percent)
As part of its ongoing commitment to support Australian small businesses, Mastercard recently launched its Getting Back to Small Business program, connecting organisations to a range of free digital resources, tools and services to help them navigate and adapt to the new demands of online commerce. For more information on Getting Back to Small Business, visit mastercard.com.au/backtobiz.
On behalf of Mastercard, PureProfile commissioned an online survey of more than 1,000 Australians nationwide. The research explored the common areas where Australians are spending and their intentions to continue shopping locally following the lockdown period.
About Mastercard (NYSE: MA), www.mastercard.com
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