Links are an essential part of SEO. And link building should be part of your holistic SEO strategy. But more importantly, link building should also be a part of your website growth strategy. Links should help you directly generate traffic to your site.
Making link building a part of the growth strategy
Links will help your website pages to rank higher in Google search results. To all of those wandering minds, well, this is true. But, that is not the only thing links do.
Having useful links will also help you in getting more referral traffic to your website.
When you are determining your link building strategy, you should keep in mind the reason why links were invented. It was to send you off to pages that you might like as well. It would be best if you used link building as a strategy for the growth of your site audience and place links on websites that will help generate traffic to your website.
The six steps of an effective link building strategy
Step #1: Know your audience
If you want to grow your audience, you need to find out how to expand your audience and discover new audiences. You should have an answer to two key things: who is my current audience and what does my ideal audience looks like. Experts practicing link building services from outreach monks suggest meeting the gap between the target audience and the acquired audience is the key to improved results. Knowing your audience will make it easier for you to build a successful link building strategy.
Step #2: Create a list of website that appeals to your targeted audience
If you have a clear idea of your current and target audience in mind, then you can make a full list of websites that can help you in reaching your target audience. Find out those websites that already appeal to your desired audience.
Step #3 Write quality content
If you want other websites to link to your content, you need to have fantastic quality content. And importantly, it should also appeal to the audience you're targeting to convert them into your readers or buyers. So it's crucial to make sure your content pieces are nicely written.
Step #4: Match content to websites
If you are done with writing a fantastic content piece, you should check the website list you made(step #2). Choose websites from that list that can link to the article you've written.
Make efforts to find those websites that fit the specific niche of your content piece. These websites will be ready to link your sites, as your blog post fits their content type. Additionally, visitors that will come to your websites through the link will be interested in reading your article.
Step #5: Reach out
If you are done with writing content and finding the perfect website, then you should contact them.Tell them about the content or product and ask them to write a content piece about it and link to it. You can take help of a link building company, to find the best websites for your content. Link building firms help businesses write the content and find the best websites for their content, and help that content reach the targeted audience.
Most websites will be happy to write about your product if they're receiving it for free! To reach these websites, you can use email, twitter, or even make a phone call. Make sure to reach out personally, never send automated messages.
Step #6: Leverage Social Media
Social Media is also a great way to get new audiences. Make sure you tweet about your blog or personally send it to a few people you think might like it. You can also use Facebook to get more audience by sharing your blog on the platform.
The main goal of a link building strategy should be to get a new audience to your website. A welcome side effect of this would be a higher Google ranking.