Daily Bulletin

Business News

  • Written by Sarah Williams

Famously known as the Emerald City, Sydney is a vibrant coastal metropolis offering great business opportunities. Sydney is home to an influential startup culture. Having 35% of the startups in Australia, Sydney is the leading home of startups in the country. As a city with a prospering economy, it is also attractive to large businesses. Despite the fact that you are an established company or a growing startup in Sydney, one thing that both of you need is media presence. Thus, finding a reliable media agency in Sydney is vital for your business to grow.

A crucial decision every business makes is choosing a media agency. Making the right choice can propel your business ahead of the competition. However, picking a media agency in Sydney that fits your business is no easy task, as there are many. With such a significant impact on one decision, you need to take time and care when going through your options.

What Are Your Goals?

Whether you are the owner or part of the marketing of a business, you need to do your research when considering a media agency in Sydney. In fitness, one of the first questions a trainer asks you is your goals. This question should also be what you ask before you go searching for an agency. Do you have a flagship and long-standing product that the public already knows, and you want to reach a broader market?

If the general demographic of your product are members of Gen X, then you may want to do some rebranding so you can reach Gens Y and Z. Is this a seasonal thing? If your product is a beverage, then you may want to have some ads related to the summer. Perhaps you have a new product that you want to launch? Releasing a novel product will demand more creativity. First impressions last. You will need promotional content that will catch interest, hold attention, and leave memories.

What Can They Do?

After you are sure of what you want from yourself, the next thing to wonder about is if the agency can deliver. Know the capabilities of your potential agency. Being able to create and execute a campaign is something you should already expect from all agencies. They need to be able to do more. How do they evaluate the performance of their campaign? How is their analysis of public reception and customer response? From the data they can get, can they re-tweak their media strategies for better performances and predict possible outcomes?

Aside from talking to them, do your research. Look into existing track records. What clients have they served? Are they all happy? You can read through client testimonials on both the agency's website and other forums.

Lastly, are they worth it? Large companies spend hundreds of millions on marketing with the hope that they will get a return on their investments. Your pockets may not go as deep, so pick an agency that offers more bang for your buck.

Finding a reliable media agency in Sydney can be a daunting task for any business. You invest time, effort, and money on your product. Once you already have one that is fit for the market, you further invest in media and advertisement. However, just as a product can earn you money, so can a reliable agency.

Writers Wanted

An Indigenous 'Voice' must be enshrined in our Constitution. Here's why


Biden's economic centrism isn't exciting, but right for these divisive times


Why are Japan's leaders clinging to their Olympic hopes? Their political fortunes depend on it


Tips to find the best plastic manufacturing supplier for your needs

Plastics are very much an important part of all of our lives, but they’re particularly valuable to a wide variety of industries that rely on their production for their operations. The industries, ...

News Co - avatar News Co

7 foolproof tips for bidding successfully at a property auction

Auctions can be beneficial for prospective buyers, as they are transparent and fair. If you reach the limit you are willing to pay, you can simply walk away. Another benefit of an auction is tha...

Dominique Grubisa - avatar Dominique Grubisa

Getting Ready to Code? These Popular and Easy Programming Languages Can Get You Started

According to HOLP (History Encyclopedia of Programing Languages), there are more than 8,000 programming languages, some dating as far back as the 18th century. Although there might be as many pr...

News Co - avatar News Co

Avoid These Mistakes When Changing up Your Executive Career

Switching up industries is a valid move at any stage in your career, even if you’re an executive. Doing so at this stage can be a lot more intimidating, however, and it can be quite difficult know...

News Co - avatar News Co

4 Costly Mistake To Avoid When Subdividing Your Property

As a property developer or landowner, the first step in developing your land is subdividing it. You subdivide the property into several lots that you either rent, sell or award to shareholders. ...

News Co - avatar News Co


The franchise industry in Australia has been booming since the 1980s, as many emerging entrepreneurs find immense scope in this rapidly growing sector. The total number of franchised outlets in ...

Ester Adams - avatar Ester Adams

The Conversation


Ray Hadley's interview with Scott Morrison

RAY HADLEY: Prime Minister, good morning.    PRIME MINISTER: G’day Ray.   HADLEY: I was just referring to this story from the Courier Mail, which you’ve probably caught up with today about t...

Ray Hadley & Scott Morrison - avatar Ray Hadley & Scott Morrison

Prime Minister's Remarks to Joint Party Room

PRIME MINISTER: Well, it is great to be back in the party room, the joint party room. It’s great to have everybody back here. It’s great to officially welcome Garth who joins us. Welcome, Garth...

Scott Morrison - avatar Scott Morrison

Prime Minister Interview with Ben Fordham, 2GB

BEN FORDHAM: Scott Morrison, good morning to you.    PRIME MINISTER: Good morning, Ben. How are you?    FORDHAM: Good. How many days have you got to go?   PRIME MINISTER: I've got another we...

Scott Morrison - avatar Scott Morrison

News Co Media Group

Content & Technology Connecting Global Audiences

More Information - Less Opinion