Daily Bulletin

Business News

  • Written by Diana Smith

According to studies, about 33 percent of consumers prefer buying from brands that care about their impact on the environment. This is good news for anyone running an eco-friendly business. It’s all about connecting with those consumers and developing lasting relationships with them. In case you’re wondering what’s the best way to do it, the answer is green marketing. So, if you want to get closer to your customers and help save the planet along the way, here are the top five green marketing ideas to consider.


Get your visuals right

If your product or service has a green offering or you take part in eco-friendly practices, you need consumers to be aware of it. Instead of relying on them to read the “About Us” page on your website, you should look for ways to make it obvious that your organization cares about the planet. The easiest way to do this is to use visuals such as your logo or insignia. These things are everywhere from your website to business cards, making them the perfect instrument for sending your message. Eco-friendly businesses usually try to incorporate green into their logo and insignia design as it stands nature.


Print on recycled paper

While going paperless sounds amazing to every eco-friendly business owner, it’s impossible to completely eliminate the use of paper in your company. However, that doesn’t mean you can’t control what kind of paper you and your team members use. For starters, you can buy recycled paper for your office and try to avoid using paper in the first place whenever possible. When it comes to marketing, it’s a good idea to look for printing vendors who can print your brochures and business cards on recycled paper. This paper usually costs just as much as regular paper, but it makes a huge difference to the planet.


Be online

Let’s face it, being online has become a must when talking about business promotion. Marketing on the web is not only extremely effective but it’s also very eco-friendly. Instead of printing flyers and other promotional material, you can use them in digital form. Consumers are actually more likely to engage in your content if they find it themselves. It’s all about creating quality and nice-looking content. Luckily, you can get away with it even if you don’t know much about graphic design as there are experts you can work with. For example, Infostarters provide infographics that might be exactly what your eco-friendly business needs.


Promote local vendors

Working with local vendors is a great way to minimize the effect your company has on the planet. Instead of just buying from them, why not also include this into your marketing efforts? That way, consumers will get a chance to learn that you support the local economy and you’ll be encouraging other businesses to do the same. Plus, people will notice that you’re trying to minimize gas consumption and carbon emissions, which is always a huge bonus. Depending on what industry you’re in, you can also think about buying from local farmers and promoting the “Buy Fresh, Buy Local” program. To make a greater contribution to your community, use eco friendly cleaning products.


Make donations

There’s hardly a better way to help the environment than to donate money to charity and eco-friendly organizations. Consumers don’t just want to hear about your business being environmentally friendly, they want to see it in action. Donations are something you can write about on your website or post about on social media. That way, everyone will get a chance to see that you really care about the environment. You’d spend money on marketing material anyway and this way you help others while getting the same results. You might even encourage customers to do the same, which can have a significant effect on the planet.

These five ideas are small steps that your eco-friendly small business can take to reduce its carbon footprint. People always look for companies that care about the environment, meaning that you don’t have to worry about people learning about the difference your company makes. Keep an eye for new ways for your business to reduce its effect on the planet and there’s no doubt more customers will start showing up.



According to studies, about 33 percent of consumers prefer buying from brands that care about their impact on the environment. This is good news for anyone running an eco-friendly business. It’s all about connecting with those consumers and developing lasting relationships with them. In case you’re wondering what’s the best way to do it, the answer is green marketing. So, if you want to get closer to your customers and help save the planet along the way, here are the top five green marketing ideas to consider.


Get your visuals right

If your product or service has a green offering or you take part in eco-friendly practices, you need consumers to be aware of it. Instead of relying on them to read the “About Us” page on your website, you should look for ways to make it obvious that your organization cares about the planet. The easiest way to do this is to use visuals such as your logo or insignia. These things are everywhere from your website to business cards, making them the perfect instrument for sending your message. Eco-friendly businesses usually try to incorporate green into their logo and insignia design as it stands nature.


Print on recycled paper

While going paperless sounds amazing to every eco-friendly business owner, it’s impossible to completely eliminate the use of paper in your company. However, that doesn’t mean you can’t control what kind of paper you and your team members use. For starters, you can buy recycled paper for your office and try to avoid using paper in the first place whenever possible. When it comes to marketing, it’s a good idea to look for printing vendors who can print your brochures and business cards on recycled paper. This paper usually costs just as much as regular paper, but it makes a huge difference to the planet.


Be online

Let’s face it, being online has become a must when talking about business promotion. Marketing on the web is not only extremely effective but it’s also very eco-friendly. Instead of printing flyers and other promotional material, you can use them in digital form. Consumers are actually more likely to engage in your content if they find it themselves. It’s all about creating quality and nice-looking content. Luckily, you can get away with it even if you don’t know much about graphic design as there are experts you can work with. For example, Infostarters provide infographics that might be exactly what your eco-friendly business needs.


Promote local vendors

Working with local vendors is a great way to minimize the effect your company has on the planet. Instead of just buying from them, why not also include this into your marketing efforts? That way, consumers will get a chance to learn that you support the local economy and you’ll be encouraging other businesses to do the same. Plus, people will notice that you’re trying to minimize gas consumption and carbon emissions, which is always a huge bonus. Depending on what industry you’re in, you can also think about buying from local farmers and promoting the “Buy Fresh, Buy Local” program. To make a greater contribution to your community, use eco friendly cleaning products.


Make donations

There’s hardly a better way to help the environment than to donate money to charity and eco-friendly organizations. Consumers don’t just want to hear about your business being environmentally friendly, they want to see it in action. Donations are something you can write about on your website or post about on social media. That way, everyone will get a chance to see that you really care about the environment. You’d spend money on marketing material anyway and this way you help others while getting the same results. You might even encourage customers to do the same, which can have a significant effect on the planet.

These five ideas are small steps that your eco-friendly small business can take to reduce its carbon footprint. People always look for companies that care about the environment, meaning that you don’t have to worry about people learning about the difference your company makes. Keep an eye for new ways for your business to reduce its effect on the planet and there’s no doubt more customers will start showing up.


Post Roe, women in America are right to be concerned about digital surveillance – and it’s not just period-tracking apps

arrow_forward

Shifting from chaplains to secular student welfare officers can be divisive. Here's how schools can manage the risks

arrow_forward

Men have pelvic floors too – and can benefit when they exercise them regularly

arrow_forward

WhiteBIT continues its transcontinental expansion and enters the Australian market

Europe's largest crypto-exchange WhiteBIT continues to grow its business globally. The company has now joined the massive adoption of blockchain technology in Australia. By providing a secure and ea...

Daily Bulletin - avatar Daily Bulletin

How Business Permit Processing Works in the Philippines

Are you an aspiring new business owner? A business permit is a must for any establishment here in the Philippines. Without it, you have no legal right to run one. But do you know how the permit pr...

Angelo Castelda - avatar Angelo Castelda

How to Make the Right First Impression on Clients Who Visit Your Office

Your office says a lot about your company, and clients will make plenty of assumptions about your business based on their experience visiting your place of work. That's why it's important to make a ...

NewsServices.com - avatar NewsServices.com

Latin America best link building agencies

Nowadays, making your site visible on searching engines is one of the most important goals in order to attract customers to your business. Having a website that can’t be found within the first page...

NewsServices.com - avatar NewsServices.com

6 Things You Need to Host a Successful Business Party

A successful business party provides a fun and memorable experience for all who attend. It can be a great opportunity to promote your company and network with potential clients and partners. But to ...

Daily Bulletin - avatar Daily Bulletin

$1.45M Grant to Hudson Institute for Collaboration with Noxopharm

Innovative biotech company Noxopharm Limited (ASX:NOX) is pleased to announce that the Victorian Government has granted A$1.45M to Noxopharm collaborator, Hudson Institute of Medical Research, to ...

NewsServices.com - avatar NewsServices.com


The Conversation