Business Blockbuster - Helpng business to be more visible on Google

Daily Bulletin

Memo Scott Morrison: don't chase the 'base'

  • Written by: Tony Walker, Adjunct Professor, School of Communications, La Trobe University
Memo Scott Morrison: don't chase the 'base'

John Howard was fond of referring to the Liberal Party as a “broad church”. This included its conservative “base”.

But what has eluded those seeking to define this amorphous group of electors is exactly what is meant by this description.

What is the base? Who are its members? Where do they reside? What are their preoccupations? Where do their preferences lie?

Then there is the overarching question of exactly what the Liberal Party stands for these days. Is it a liberal party in the sense it is a centrist, socially progressive and fiscally conservative party?

Read more: 'Balmain basket weavers' strike again, tearing the Liberal Party apart

Is it a right-of-centre party that is socially conservative, or is it a proto-conservative party defined by a scepticism about climate change edging towards a form of denialism?

What confronts Scott Morrison, the new leader, is how to reconcile these conflicting tendencies and come up with an amalgam that would have some prospect of appealing to an elusive base that ranges from Victorian liberals in the south to Queensland conservatives in the north.

Where the fulcrum of this mythical “base” resides will represent a continuing challenge for a Liberal party that, like Humpty Dumpty, will be seeking to put all the bits and pieces back together again.

Is its home in Brisbane’s suburbs, or Queensland’s far north, or Melbourne’s south-east, or Sydney’s northern suburbs, or the Adelaide Hills, or Perth’s cluster of suburbs around the Swan, or in a Tasmanian Hobart-Launceston corridor?

The short answer is all of the above.

Among those who write convincingly about conservative politics, Greg Melleuish, has put his finger on a contradiction at the heart of Australian liberalism.

“One of the most interesting developments of the 50 years since Menzies’ retirement is that the non-Labor side of politics has become more ideological,” Melleuish wrote in The Conversation earlier this year.

“Deep fractures have emerged between those who identify as liberals and those who consider themselves to be conservatives. This has happened at a time when, in many ways, liberalism has triumphed as an ideology in Australian life.”

A lot has been assumed on behalf of the “base” by Turnbull’s critics, including a media cats’ chorus.

Among the criticism is that he proved incapable of connecting with the “base”. Indeed he was, according to his critics, anathema to the “base”, who regarded him with suspicion as a plutocrat in a caricaturist’s top hat who was far removed from everyday lives.

Arguments on behalf of the two principal candidates to replace Turnbull as leader of the Liberal Party rested significantly on their ability to relate to rank-and-file voters.

In a contest to be regarded as an Australian everyman, the son of a New South Wales cop in Scott Morrison took on the son of a Queensland brickie in Peter Dutton.

Both men could hardly be more different from Turnbull, in their political trajectory and in background. A lot of nonsense has been written about Turnbull’s “deprived” childhood and his ascent to the privileges of a Point Piper residence.

He was educated at Sydney Grammar and was the beneficiary of a useful inheritance when his father died. His mother may have deserted the family when Turnbull was a child, but this is not the story of a council flat to The Lodge – far from it.

What Morrison now faces – apart from seeking to bind gaping wounds in the parliamentary party between his own supporters and those of the conservative Dutton – is to persuade a broader Australian electorate beyond the so-called “base” that his Coalition actually does represent a broader church.

On the evidence, Morrison confronts a considerable task convincing Australians a party riven between its moderate and conservative wings and beholden to its mythical base is capable of binding its wounds.

Judith Brett addressed what will be an essential question for the new leader in his efforts to embrace a broad church. “Where is this heart and soul, and how strong is it?” Brett asked.

“Let’s be clear – the continually appealed-to ‘base’ is not very many people. At a generous estimate there are about 50,000 party members spread across 150 electorates.”

These numbers hardly a constitute a sustainable base.

Brett makes the good point that, of the almost 80% of Australians who voted in the same-sex marriage plebiscite, 61.6% voted “yes” to 38.4% who voted “no”.

Read more: What kind of prime minister will Scott Morrison be?

This result does not suggest the electorate’s sweet spot is as conservative as Dutton and his supporters, including Tony Abbott, would have you believe.

Morrison would be mistaken if he believed his party’s salvation lay in a further lurch to the right in pursuit of an ill-defined “base”. Rather, he would be well advised to tack back to the sensible centre on issues such as climate, energy policy, fiscal responsibility and immigration.

Morrison needs to bury the three word slogans of the right, and fast. In other words, he should speak plainly about the challenges facing the country, and remedies that might put an end to the drift. He doesn’t have a lot of time.

Authors: Tony Walker, Adjunct Professor, School of Communications, La Trobe University

Read more http://theconversation.com/memo-scott-morrison-dont-chase-the-base-101979

Business News

The Growing Demand for Durable Plastic Packaging Supplies Across Australia

Why Do Australian Businesses Need Reliable Plastic Packaging Supplies? Businesses need packaging that can withstand everyday handling, storage, and distribution without creating avoidable delays. Pla...

Daily Bulletin - avatar Daily Bulletin

Office Cleaning Melbourne: Choosing the Right Scope for Your Office

A well-planned office cleaning Melbourne arrangement starts with a clear understanding of the premises and the people who use it. An office may include private work areas, shared desks, reception, mee...

Daily Bulletin - avatar Daily Bulletin

How Businesses Can Prepare for Unexpected Power Outages

Power failures can occur quickly. The supply may be interrupted by bad weather, issues with the electricity network, damaged equipment or local construction work. This can be just a hassle for a fam...

Daily Bulletin - avatar Daily Bulletin

How Chatswood Tutoring Can Fit Into a Student’s Weekly Routine

Create a Predictable Weekly Structure A consistent weekly routine can make study easier to manage when students are balancing several subjects. Chatswood tutoring can provide a fixed learning point a...

Daily Bulletin - avatar Daily Bulletin

The Rise of Digital Marketplaces in the Australian Trade Sector

For decades, the Australian trade and construction sector operated almost entirely on word-of-mouth recommendations and local community networks. Small business owners typically relied on local newspa...

Daily Bulletin - avatar Daily Bulletin

How Immigration Lawyers Can Help

Introduction Visa decisions can shape employment, family life, study plans, travel, and future residence. A small omission can lead to delay, added expense, or refusal. Immigration lawyers assess l...

Daily Bulletin - avatar Daily Bulletin

How Industrial Drying Equipment Supports Efficient Processing

Many industrial processes require moisture to be removed from compressed air, products or process materials before they move to the next stage. Excess moisture can affect equipment performance, produc...

Daily Bulletin - avatar Daily Bulletin

Practical Ways a Whiteboard Can Improve Workplace Communication

Effective communication helps teams stay organised, share ideas and keep track of important information. While digital tools are now common in many workplaces, a whiteboard continues to provide a simp...

Daily Bulletin - avatar Daily Bulletin

Designing Eco-Friendly Custom Water Bottles for Your Next Event

The Evolution of Sustainable Event Merchandise Event planning has undergone a massive transformation over the last decade. Gone are the days when organizers could hand out cheap, single use plastic...

Daily Bulletin - avatar Daily Bulletin

The Daily Magazine

Plumbing Call-Out Fees in Perth Explained

When you hire a plumber to fix a problem with a dripping tap, leaking pipe, or whatever it might be...

Workshop Tool Maintenance: A Practical Guide to Drills, Sanders and Table Saws

A drill that strips every screw head. A sander that leaves swirl marks however long you work the pan...

How Architecture and Engineering Firms Can Improve Project Profitability

Project profitability remains one of the most persistent challenges for architecture and engineering...

The Blossoming World of Fresh Flower Delivery: An In-Depth Exploration

In recent years, the demand for fresh flower delivery in Sydney has soared, driven in part by the ...

How Penrith SMEs Can Keep Stock and Equipment Working for the Business

For Penrith SMEs in 2026, efficient inventory starts with reliable stock data: what is on hand, wher...

Cybersecurity Services and Solutions for Complete Digital Protection

Businesses leverage Cybersecurity solutions for protection against digital threats of the modern era...

What Australian Entrepreneurs Should Know About Streamlining Their Financial Processes

Running a small business in Australia demands much more than just delivering a great product or serv...

Supporting Joint Health in Young and Growing Horses

Anyone who has raised a foal through to a rising three-year-old knows how deceptively fast the gro...

Why Is My Switchboard Buzzing? What a Humming Breaker Is Telling You

Most people never hear their switchboard. It sits quietly in a cupboard, a hallway or a meter box ou...