The chief executive of Australia’s largest independent real estate network, Ray Ellis, has announced a strategic partnership with WYZA, the socially connected digital discovery media platform for people over 50 years of age.
 
“The over-50 population is a growing force in Australia and the rate of home ownership is higher among this age group than in any other. Today people 50 plus have more active lifestyles, are more affluent and they have plenty of choices open to them,” Mr Ellis said.
 
“Downsizing, tree-change, sea-change, multi-generation living, holiday homes, investment properties and lifestyle villages are just some of the many options being considered by Australia’s most affluent demographic segment, if they downsize their homes it is often in size rather than price.”  
 
First National is participating in the alliance with WYZA, which aims at demystifying the household challenges and lifestyle decisions that the 50 plus demographic is faced with. WYZA.com.au is a digital market place for the WYZA generation - people plus 50 years of age. Over 16 million Australians are online each month and the largest component of that audience is the over 50s.
 
Mr Ellis added WYZA is a reflection of how the 50-plus demographic lives today and it helps them to work out how they want to live their “tomorrow”. He said they want to communicate with people over 50 on their terms. It’s an approach that aligns directly with First National’s vision and ‘We put you first’ promise.
 
The WYZA website has 450,000 unique users and more than a million monthly page views as of January 2016. It brings together information about travel, entertainment, lifestyle, health, finance, property, retirement living and aged care.
 
WYZA CEO, Michael Farley, said WYZA was thrilled to join forces with First National to offer its members the very latest news, information and advice about all things real estate.
 
“The WYZA Generation is liberated by increasing spending power, greater freedom and an aptitude for technology. Their needs are very different to other demographic groups and it is great to see agencies like First National responding to their unique challenges and tastes. As they move through their new life choices, the impact on the real estate market will be undeniable,” Mr Farley said.
 
“We are pleased to partner with Australia's largest real estate network to help the WYZA audience make wise decisions when considering selling the family home, investing, sea or tree-changing.”