News

Wed Jan 22

Why the Australian Open’s online tennis coverage looks like a Wii sports game

Written by Marc C-Scott, Associate Professor of Screen Media | Deputy Associate Dean of Learning & Teaching, Victoria University

The 2025 Australian Open (AO) broadcast may seem similar to previous years if you’re watching on the television. However, if you’re watching online via the official Australian Open TV YouTube channel you’ll encounter a distinctly different kind of coverage.

The channel’s “AO Animated” coverage...

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