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Netflix and other streaming giants pay to get branded buttons on your remote control. Local TV services can’t afford to keep up

  • Written by Ramon Lobato, Associate Professor, School of Media and Communication, RMIT University
Netflix and other streaming giants pay to get branded buttons on your remote control. Local TV services can’t afford to keep upShutterstock

If you’ve bought a new smart TV in the past few years, you’ll likely have a remote with pre-programmed app shortcuts, such as the now ubiquitous “Netflix button”.

These branded buttons offer one-click access to select apps.

The choice and design of shortcuts vary between brands.

Samsung remotes have a monochrome...

Read more: Netflix and other streaming giants pay to get branded buttons on your remote control. Local TV...

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