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How advertising can repurpose itself to serve cities in more sustainable ways

  • Written by Sergio Brodsky, Sessional Lecturer, Marketing, RMIT University
How advertising can repurpose itself to serve cities in more sustainable waysDomino’s Paving for Pizza campaign shrewdly combines promotion of its product with meeting a public need to have potholes repaired. Domino's Pizza

Noisy, ugly and dirty. Advertising has polluted cities, annoyed consumers, and jeopardised its own existence. Beyond a mass-media cacophony, brand communications’ significant carbon footprint...

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