10 ways to customise your shipping labels

If you sell products online, then you know that shipping labels are a necessary part of the process. But do your labels have to be plain and basic? Definitely NOT!

So how do you customise shipping thermal labels to make them more personalised and professional?

Here are the 10 ways to achieve the perfect shipping labels your customers are going to love.

1. Use Your Brand colours:

Who said shipping labels must be only in white?

It is nothing but a widely popular misconception. One of the easiest ways to make your shipping labels more branded is by using your brand's colours. It will help your customers recognise your shipments as they come through their door.

You can either print your labels using a colour printer or order pre-printed labels from a label printing company. Either way, ensure your colours are consistent with your other branding materials.

2. Add Your Logo:

Your logo is the face of your business, and it doesn’t have to be excluded from your shipping labels.

Adding your logos makes your shipping labels more branded. It is especially important if you do not use coloured labels or if your brand colours are not very distinctive. Having your logo on your shipping labels will help customers remember who they ordered from and build brand recognition over time.

If you want to make your shipping labels stand out, try embossing your logo onto the label itself! This luxurious touch will impress customers.

3. Use Personalised Messages:

Using personalised messages on your shipping labels is a great way to show your customers that you care. You could include a thank-you message, a coupon code for their next purchase, or even a friendly note. It is a great way to build customer loyalty and relationships.

You can also add a personal touch in other ways, such as a handwritten note or a hand-drawn design. It will show customers that you care about their purchase and appreciate their business.

4. The Place of the Label:

The usual practice is to place the shipping label in any corner on top of the package. But, it is not a hard-and-fast rule. You can customise the label placement also.

It can be at the package’s back, side, or bottom. More than this, the best customisation is to design a specific area on the package where the label will go. This kind of unique customisation will make a remarkable impression on your customers.

5. Season/Holiday-Specific Themes:

You can customise your shipping labels when there are important holidays to reflect the festive season. These kinds of customisation will not only help make your customers feel good, but they will also level up your whole branding.

6. Get Creative With the Shape.

Shipping labels come in all sorts of shapes, so no one is stopping you from getting creative and choosing something unique!

It will make your shipments stand out from the rest.

7. Label Size

Label size makes an important decision because it significantly changes the placement of your design and other essential elements. So, before you decide on the size, consider what goes into it.

The standard size of a shipping label is 4” x 6” inches. But you can customise it to stand out and make it to your specific needs. It could be 4” x 4” inch or 3” x 2” inch or else. You can choose whichever suits your design needs.

8. Use Foil Printing.

Foil printing is a great way to add extra pizazz to your shipping labels. Basically, foil printing is the technique of integrating shining metallic colours. It adds a stunning, luxurious finish that draws attention.

You can choose from a variety of foil colours, so find one that matches your brand colours for a cohesive look!

9. Add a QR code.

A QR code is a wonderful way to add additional information to your shipping label, such as tracking information or instructions on returning an item.

Simply add the QR code to your label and include instructions on how to scan it.

10. Utilise Die-cut Labels.

Die-cut labels are another way to add an extra element of interest to your shipping labels. Die cutting is the technique used to shape personalised labels. This process can cut more exciting shapes other than plain squares or rectangles.

So, use die-cut for your shipping labels’ shape or size, and get creative!

Conclusion:

We hope these 10 tips help you in your branding. Following these tips, you can create custom shipping labels that are professional and personalised.

Shipping labels are mostly printed in a thermal printer. These thermal labels are both time- and cost-efficient. Apart from the printer, the quality of the label stock also matters when it comes to customisation. High-quality label paper can make your shipping labels pop. It will give them a professional look and feel.

Some areas of the shipping label you can customise are:

• - Label Size

• - Ship From Address

• - Order and Invoice Numbers Options

• - Personalized Labels

More importantly, make sure you don’t miss any important information amongst all the customisation. The essential information includes the recipient's name and address, the sender's name and address, and any necessary postage stamps or markings.

Do you need more help customising your shipping labels?

Be it StarTrack labels or blank white labels, you can reach out to DAL and fulfil your requirements.