PORTLAND, OREGON (Dec. 18, 2015) – Gerber, an industry leader in knives, tools and personal equipment for over 75 years, launches a new content-rich, mobile-first website at gerbergear.com. The new site provides an enhanced user experience, aimed at informing consumers throughout the purchase cycle, including their final decision making on the retail floor.

“These important digital enhancements serve our consumers as well as our network of retail partners,” says Andrew Gritzbaugh, Gerber’s marketing communications manager. “The breadth of the brand’s product line is now easier to navigate, and allows us to bring forward seasonal product stories during relevant periods and complement our already strong retail-focused activities.”

Organizational improvements at gerbergear.com include the ability to search products by activity, collection or type, allowing consumers to quickly and easily explore the entire Gerber line. Content-rich category pages present the comprehensive stories behind Gerber’s award-winning products. 

The site’s responsive design helps build purchase intent at brick-and-mortar retail by empowering consumers before and during in-store inquiry. Now, regardless of device, visitors have fluid access to high-quality images, videos and detailed product information.

About Gerber: Gerber is a leading global supplier of activity specific knives, multi-tools and problem-solving gear. Built on the pillars of craftsmanship, innovation, and an unrelenting commitment to quality and service to others, the trusted brand features a diverse portfolio of equipment for recreational and professional end users. For more information please visit www.gerbergear.com.

 

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