prAna Creates All-Round Pants You Can Get Into
- Written by: Pitch Engine
Stretch Zion Fabric and Organic Cotton Combine With Versatile Style That Goes The Distance
CARLSBAD, CA (September 3, 2015) — Designed with versatility in mind, prAna’s latest pants are made with fabrics and style that make them the perfect companions for travel, climbing and everyday life.
“This season we were particularly inspired by the idea of doing more in a day with fewer wardrobe changes,” said Ellen Krimmel, VP of Design and Merchandising. “That’s why we’ve taken trendy, fitted street silhouettes, and outfitted them with thoughtful details that make them perfect for the outdoors, too.”
In denim, prAna is offering jeans made with a blend of 75% Organic Cotton, polyester and spandex for a comfortable, stylish fit that moves with you. Organic cotton production systems replenish and maintain soil fertility, reduce the use of pesticides and fertilizers, and builds biologically diverse agriculture.
For men, prAna has launched new super-soft organic denim in the Bridger Jean. With a modern and slim fit, guys will reach for Bridger whether heading out for adventurous activities, or dressing up for a more serious setting. For women, slim-fitting Kara Jeans have become a favorite sustainably made staple, now offered in more colors than ever, with the same great versatility.
No matter the adventure ahead, you’ll find the fit and function you need with prAna’s family of Stretch Zion pants. Stretch 'Zion' performance fabric is quick drying, wrinkle resistant, abrasion resistant, and water resistant. When traveling, it’s the only pant you need.
For men, prAna offers the original Stretch Zion Pant, a favorite among climbers, complete with roll-snap legs, and zippered cargo pockets. For women, the trouser-style Halle Pant in Stretch Zion-fabric offers comfortable all-day fit, roll-snap legs, hidden stash pocket, drawstring waist for added adjustability, and reinforced knees. For a more slim-fitting style, the Meme Pant combines form and function—five-pocket styling (including cargo pockets) and a midrise make Meme the pant that’s ready to go, straight from your pack.
“The always-on-the-go, every-day’s-an-adventure customer knows that fashion and function can come together,” said Krimmel. “They’re choosing pieces that transition easily between sport and street while working equally well on the mountain or the mat.”
To learn more about prAna’s full pant offering, sustainable materials, and to see the entire Fall/Winter collection, please visit prAna.com.
About prAna:
prAna clothing and gear is made with intention. Every detail — from trim to fabric and hangtags — is carefully designed to enhance our lives today while still considering the needs of tomorrow. For more than 22 years, this vision has been at the root of prAna’s relationships with customers and retailers. prAna clothing is designed in Southern California with style and versatility in mind. prAna is deeply committed to mitigating the impact they have on the environment every step of the way, from manufacturing to retail. It takes special care to ensure its clothing and accessories are made in safe and fair working conditions. prAna is sold in five flagship stores, online at prana.com, and in 1,400 specialty retailers across the US, Canada, Europe and Asia. prAna is one of the portfolio brands of Columbia Sportswear Company (COLM).
For a list of prAna retailers, please visit prana.com/dealer-locator.html
Authors: Pitch Engine
Read more http://www.pitchengine.com/pitches/b22f6da6-e0ab-4199-9fda-e7378c14a12f
Daily Bulletin
