Gerflor USA Reveals Top Ten Designs Selected by Designers in the Creation Collection Design Immersion Getaway Promotion

Gerflor USA Reveals Top Ten Designs Selected by Designers in the Creation Collection Design Immersion Getaway Promotion

Gerflor USA, a global leader in the design and manufacture of specialized resilient flooring for commercial environments, today revealed the top ten designs selected by designers in the recent Creation Collection Design Immersion Getaway promotion.

 Gerflor USA held The Creation Collection Design Immersion Getaway Promotion earlier this year to celebrate the launch of Creation, the company’s new LVT (luxury vinyl tile) collection. Participants entered the promotion by voting on which Creation LVT designs were trending in their world, and the results were posted in real time to Facebook. More than 2200 participants, 90 percent of which were qualified as design professionals, cast nearly 18,000 votes during the course of the promotion. Creation is offered in 58 realistic and easy-to-coordinate designs: 38 woods, 16 stones and 4 textiles. The top ten designs as selected by the participants are:

“Portobello is one of Gerflor USA’s best selling designs, therefore it isn’t surprising that 25 percent of respondents selected this style as one of the designs trending in their world. Designers also favored some darker browns and rustic woods, which have become more popular in the last few years. Our respondents also chose softer colors and lighter wood tones, including neutrals beiges with gray undertones. The interest in the Rosewood products, which offer some color tone variation within the veneer of the wood and textiles, indicates growing interest in more abstract visuals in the LVT category,” said Catherine Del Vecchio, Marketing Director of Gerflor USA. “High definition printing allows us to create a myriad of designs and color options that possible only with LVT, and seeing designers embrace this full range of design options is very rewarding.”

 The grand prize winner, Amy Mays, design principal at HDR Inc. in New York, will receive a three-day, four-night design immersion getaway to France which includes round-trip airfare to France, three days/four nights hotel accommodations and meals, a VIP reception at the Gerflor design studio and factory near Lyon, and architectural tours in the south of France.

“The Design Immersion Getaway Promotion was a fun and exciting way to celebrate the launch of our new Creation LVT Collection, said Ms. Del Vecchio. “Our European and American design teams worked closely with architects and designers around the country to develop the range of designs specifically targeted to the US market that are now offered in our new Creation LVT collection, and this design immersion getaway to France is the perfect way to mark this global collaboration.”

AboutCreation LVT: Available in both plank and tile format, Gerflor USA’s Creation LVT features the latest high-definition printing technology on tear-resistant film, resulting in the most realistic looking wood, stone and textile flooring designs for high-traffic commercial environments. Creation is offered in 58 realistic and easy-to-coordinate designs: 38 woods, 16 stones and 4 textiles. The Gerflor USA Creation LVT Collection is fully stocked in the company’s Chicago area headquarters.

About Gerflor USA: Gerflor USA, the American subsidiary of France-based Gerflor, provides resilient flooring solutions for designers, installers and facility managers who want design-forward, sustainable, durable flooring products. Gerflor USA’s cutting-edge technology, history of innovation, and manufacturing capabilities are why Taraflex® is the world’s leading sports flooring, and Mipolam, the original homogeneous sheet vinyl flooring, is a leading healthcare flooring solution. Gerflor USA is available in 100 countries around the globe with more than 2500 employees. The company has an excellent environmental record which includes whole life cycle performance, full compliance with ISO 14001 standards, and FloorScore™ certification. Find Gerflor USA on social media: Gerflor USA for Facebook, LinkedIn, Twitter, Pinterest and YouTube. For more information, visit www.gerflorusa.com, call 877-437-3567 or email info@gerflorusa.com.