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PRANA TO OPEN NEW STORE IN MANHATTAN BEACH CALIFORNIA

  • Written by: Pitch Engine
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Seventh Flagship Store Will Open September 2015 At The Point

CARLSBAD, CA (June 18, 2015) —prAna is opening a seventh brick-and-mortar retail location in Manhattan Beach at The Point. The store is scheduled to open this fall.

Headquartered in Carlsbad, Calif., prAna creates apparel for free-spirited people to pursue their passions from the mountains to the beach.

“All our clothing styles are designed based on our own experiences in Southern California,” said prAna CEO Scott Kerslake. “So we know the brand will be a great fit for the Manhattan Beach lifestyle.”

The new store opens at The Point, a new lifestyle center, home to more than twenty stores and restaurants, children’s play area, and park setting. It is pet-friendly and plans to host family-friendly activities like a winter skating rink, concerts, yoga in the park, and after-dark movie nights.

“We can really bring the brand to life at our new location at The Point,” continued Kerslake. “Not only can customers come in to see the details behind our products, they also can learn more about our sustainability practices, get styling advice from our staff, or simply take part in one of our free yoga classes.”

As a leader of sustainable practices, prAna mitigates its impact on the environment in all stages of production, operations, and supply chain. The Manhattan Beach retail location will incorporate sustainable materials in its interior design and fixtures.

The prAna store in Manhattan Beach will be located on the corner of Rosecrans and Sepulveda. To learn more, please visit prAna.com.

About prAna

PrAna is a lifestyle brand that draws its name from the ancient Sanskrit word for breath, life and vitality of the spirit. From its beginning in 1993, prAna has been committed to weaving sustainable practices into its operations and supply chain, working to reduce its impact on soils, water supplies and other natural resources while promoting conservation. PrAna is also conscious of its impact on communities and has worked to include a growing number of fair trade styles every year. It is the first major apparel company in North America to offer Fair Trade USA certified products and accessories. PrAna is sold in five flagship stores, online at prana.com, and in 1,400 specialty retailers across the US, Canada, Europe and Asia. PrAna is one of the portfolio brands of Columbia Sportswear Company.

Find prAna on Facebook, Twitter and Instagram.

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Authors: Pitch Engine

Read more http://www.pitchengine.com/pitches/d1000f6e-69a7-4bff-b202-0968c780c038

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