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Mountain Apparel Brand Stio Brings a taste of Jackson Hole to Chicago

  • Written by: Pitch Engine
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JACKSON, Wyo. (June 8, 2015) – Stio®, the Jackson, Wyoming-based mountain apparel brand, has announced the opening of its second Stio Mountain Studio™ in Chicago’s flourishing Bucktown neighborhood. The opening date is slated for June 6th with the Grand Opening events planned for the weekend of June 12, 2015.



Stio will bring to Chicago its unique line of “mountain town style meets backcountry performance” apparel. After a rigorous national search, the North Damen location in Bucktown was selected for its active, outdoor-centric population and status as a hotspot for young professionals with a hunger for outdoor adventure and appetite for the highest quality, most stylish performance apparel. Housed in a historic warehouse storefront, the Stio Mountain Studio™Chicago experience will balance the brand’s progressive approach to product design and fabric technology, with an architectural legacy as strong as the Teton Mountains from which the brand was born.



“We are very excited to open our second Mountain Studio™ in the great American city of Chicago. During the search for our next brand hub, we quickly fell in love with the Bucktown neighborhood and think it is a perfect fit for the Stio brand ethos,” stated Stio CEO/Founder Stephen Sullivan. “With year-round airline service and four direct flights per day in the summer and winter seasons, Chicago and Jackson Hole have already fostered a strong connection. We look forward to enhancing this relationship by bringing a dose of mountain soul to this already vibrant outdoor community.”



Retail is a key component of Stio’s long-term strategy and the company has plans to open Stio Mountain Studios™ in carefully selected national locations yearly. The brand is scaling rapidly, experiencing another strong growth year in the direct-to-consumer channel, and recently launched its widely acclaimed Spring/Summer 2015 Collection featuring the CFS, Divide and Crester collections.


The Chicago Stio Mountain Studio™ opening-weekend party will feature local food trucks, brews and product giveaways. A portion of the weekend’s sales will benefit Friends of the Chicago River, a local organization striving to ensure that the Chicago River remains one of the world’s greatest metropolitan rivers.

About Stio®


Headquartered in the heart of the Tetons in Jackson Hole, Wyoming, Stio® was founded to inspire connection with the outdoors through beautiful, functional, and innovative products infused with the soul of mountain lifestyle. Stio’s “mountain town style meets backcountry performance” product is sold via Stio Mountain Studio™ retail stores, Stio® catalogs and the Stio® website. www.stio.com

Authors: Pitch Engine

Read more http://www.pitchengine.com/pitches/4c5d23b7-8264-4496-9739-e009d1633603

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