We're Hiring: Associate Director of Marketing Communications

MARCH 14, 2016

Associate Director of Marketing & CommunicationsThe College School, a preK through 8, independent school located in Webster Groves, Missouri, seeks an experienced Associate Director of Marketing & Communications to achieve internal and external communication goals within the marketplace and with the larger public. The Associate Director is responsible crafting and executing a marketing strategy in line with the school’s vision, values, and strategic plan, and producing appropriate communications to support these efforts. The Associate Director is a member of the Advancement Office, and works closely with administration, faculty, parents and the Board of Trustees.

The Associate Director of Marketing & Communications will advance the following priorities:

• Organize activities that support the admission, marketing, and development objectives of the school
• Ensure clear and transparent communication between & amongst all constituencies of the school
• Plan and execute strategies that enhance the visibility and public perception of the school 

Specific responsibilities to advance these priorities include the following: 

• Manage, contribute, and maintain all content for the school website
• Assist in distribution of email blasts as needed for Admissions, Development and Administrative offices
• Own and revise school marketing plan with strategic long-term and tactile short-term objectives
• Storytelling abilities executable in video, with strong knowledge or experience in message conceptualization, production, and distribution
• Produce advertisements for admissions and marketing purposes
• Develop and direct all integrated social media efforts
• Collaborate with Admissions on admissions-themed advertisements, marketing materials, events, tours, information sessions and relationships with external partners and other schools
• Collaborate with Development on development-related electronic and print educational brochures, solicitations, and stewardship pieces, including newsletters and the Annual Report
• Write, distribute, and follow up on press releases and cultivate relations with local media
• Responsible for the planning and execution of major school events, & support ancillary events as needed
• Attend and photograph on- and off-site events; maintain the archival photo library for all events
• Review the production of all school publications, including handbooks, event invitations and programs, invitations, promotional materials, etc., in print and digital medium
• Liaise with the Staff Communications Committee and its members on marketing/communication goals
• Manage school’s relationships with outside website vendor, photographers, and printing firms
• Conducts demographic and market research as needed
• Create a deeper level of branding for the school across all media and audiences
• Manage and plan communications/marketing budget including all advertising expenses
• Maintain common standards across school publications for branding reputation and integrity  

Successful candidates will have the following qualifications: 

• Bachelor’s degree
• Minimum five (5) years experience in marketing, communications or public relations
• Excellent writing and editorial skills, as well as an eye for publication design
• Experience managing a numerous social media outlets in a professional capacity
• Ability to create content as well as identify and generate creative story ideas
• Strong video production and story-boarding skills, video editing experience a plus
• Familiarity and experience with creative suite software, constituent relationship manager, and digital communication tools.
• Excellent interpersonal skills; ability to collaborate widely with various constituencies throughout the school community
• Ability to drive grassroots marketing efforts in innovative, unconventional, and resourceful ways
• Skilled in traditional branding techniques
• Strong organizational and time management skills
• Technical skills to support the above 

To ApplyPlease submit cover letter and resume to Joyce Vest at jvest@thecollegeschool.org, Re: Assoc. Director Marketing & Communications. No phone calls, please. The College School is an equal opportunity educator and employer. We are committed to maintaining a culturally and academically diverse staff of the highest caliber. We strongly encourage applications from those who identify as diverse in terms of gender, race, ethnicity, national origin, sexual orientation, disability, and/or veteran status. 

About The College SchoolThe College School is an independent, pre-K through 8^th grade school located in the heart of Webster Groves, Missouri.  Founded in 1963, The College School is rooted in the principles of experiential education, theme-based learning, and adventure education. The College School currently serves over 200 families across the St. Louis area at its Webster Groves and LaBarque campuses. The College School benefits include excellent health insurance plans, 403b with matching funds, a tuition remission program, professional development funds, and competitive salaries.