New Data from Cardlytics: Atlanta One of the Most Romantic Cities in the U.S.

Contacts: Mitch Leff, 404-861-4769, Kim Speece, 404-849-6579

New Data from Cardlytics: Atlanta One of the Most Romantic Cities in the U.S.

What: With Valentine’s Day right around the corner, Cardlytics, an Atlanta based data analytics and digital advertising company, looked at how we spend on the “most romantic day of the year.” The company also researched the most and least romantic cities in the U.S., with Atlanta ranking #13 on the nation’s most romantic cities.

The analysis of data from 1,500 financial institutions found:

• The majority of Valentine’s shopping happens the day of or the day before February 14th

• More people are shopping online for their Valentine each year

• People are 88% more likely to go to a high-end restaurant for Valentine’s than for the rest of the year

• We spend 2.5 times more on our sweethearts than our moms

Most and Least Romantic U.S. Cities

Cardlytics also used its spend data to uncover the most and least romantic cities in 2015

The Most Romantic Valentine’s Cities include:

1.   Laredo (Texas)

2.    Yuma-El Centro (California)

3.    Harlingen (Texas)

4.    LaFayette (Indiana)

5.    El Paso (Texas)

6.    Bakersfield (California)

7.    Norfolk (Virginia)

8.    Salt Lake City (Utah)

9.    Fresno (California)

10.  Las Vegas (Nevada)

13. ATLANTA   

 Bigger cities see the least boost from Valentine's Day with 8 of the 10 least romantic cities falling within the top 100 DMAs.

The Least Romantic Valentine’s Cities include:

1.    Monterey (California) (LEAST ROMANTIC)

2.    Boston (Massachusetts)

3.    San Francisco (California)

4.    Palm Springs (California)

5.    Austin (Texas)

6.    Honolulu (Hawaii)

7.    Denver (Colorado)

8.    San Diego (California)

9.    Cincinnati (Ohio)

10.  Charleston (South Carolina)

Interviews: Dawn Brun and Dani Cushion of Cardlytics

About Cardlytics (www.cardlytics.com)

Cardlytics® is a purchase intelligence platform that makes all marketing more relevant and measurable. Our patented technology measures and connects trillions in purchases to millions of consumers. We partner with major financial institutions, including Bank of America, Lloyds Banking Group and FIS, to provide Card-Linked Loyalty programs, which deliver significant savings to customers and revenue to banks, securely and without any personally identifiable information ever leaving the bank.