Holiday Boom: WebLinc Clients See Record-Setting Mobile Revenue Growth
- Written by: Pitch Engine
All of WebLinc’s data indicates that retailers who sent customers mobile-friendly emails that took them to responsive sites were rewarded with more sales and higher conversion rates. For WebLinc’s top five performing clients, email marketing led all referral channels bringing in 37.6 percent of revenue and 49.8 percent of mobile traffic.
Findings from WebLinc’s data shows that holiday shoppers are coming in through mobile channels, staying to shop longer and exiting with a purchase on mobile.The following breaks down mobile traffic for WebLinc’s top-performing clients:
- Sixty percent of overall traffic was returning users coming in from emails
- Conversion rates increased 32.43 percent year-over-year
- Average mobile time on site was 6 minutes and 50 seconds, an increase of 45.75 percent over 2014
“Pick any study and it will tell retailers about the growing need for mobile-friendly sites. This is why WebLinc shifted to a responsive only policy two years ago. Past performance issues with people not converting on mobile were due to retailers not getting the end-to-end experience right,” explained WebLinc’s CEO and co-founder, Darren C. Hill. “Retailers are there now, and that’s why mobile revenue saw huge gains across the board."
WebLinc launched five additional brands on responsive sites in November 2015.
About WebLincWebLinc is the commerce platform for fast growing online retailers. Mid to large-size retailers consistently outpace their competition with the modern, agile technologies of the WebLinc Commerce Platform and the company’s strategic expertise. Based in Philadelphia with satellite offices in New York, and Toronto, WebLinc powers commerce sites for dynamic, high-growth retailers including Urban Outfitters, Inc.’s brands Free People, Terrain and BHLDN, U.S. Polo Assn., Thomas Scientific, Jeffers Pet, Sanrio/Hello Kitty and others. To learn more, visit www.weblinc.com or follow@WebLinc.
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For WebLinc's media materials, including company overview and logo files, visit http://www.weblinc.com/media-resources/.
Media Contact:John ForbergerCommunications ManagerWebLinc215-925-1800, x119 jforberger@weblinc.com
Authors: Pitch Engine
Read more http://www.pitchengine.com/pitches/aa396b8a-b4fc-4c3b-96f3-2a89f91c571c
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