Kids under 13 use social media. How can parents help keep them safe online?

Earlier this week, the federal government announced it is going to introduce a social media ban for children.

It hasn’t nominated a minimum age yet, but the focus of political and media debates has been on teenagers. What about younger users of social media?

According to a 2022 Australian report, 22% of children aged eight to ten and 46% of children aged 11–13 visit social media sites. This suggests parents are involved in setting up and supporting children’s access.

We also know schools use social media, such as Facebook and Instagram, to share activities that involve children and young people.

In our as yet unpublished research on Australian parents’ approaches to social media, parents said they saw social media as part of the world we live in. The study spoke to 44 parents of school-aged children across three states, who said their children need to learn to engage with it in healthy ways – as well as be protected by governments and schools.

There are several things parents of younger children can do to protect their kids on social media and prepare them to participate safely.

Read more: Should parents be worried about social media? We asked 5 experts

1. Be aware of what social media your children are using

Much of the focus by government and media is on social media sites used by teens such as TikTok, Instagram or Snapchat.

But social media also includes apps such as Messenger, Messenger Kids and YouTube. Even if younger children do not have their own accounts, they may be using a family member’s account.

Children’s use of social media can be positive – it can be a way for them to connect with others, learn and access information. But for younger children, as with any new activity, it should always be under the watchful guidance of a parent or caregiver who can support them to build independence.

When you use technology together, you can have conversations with your child to help them learn and create a habit of open communication. For example, point out persuasive design features (such as features that encourage them to click or keep scrolling), or talk about privacy.

Parents can also negotiate shared rules with their children, such as not using devices in bedrooms.

2. Model healthy social media use

Be mindful about your own use of social media and the ways you manage and balance this. What you do is visible to your children and sends a powerful message. For example, do you have breaks and keep your device away from you when you’re talking to people or eating?

Do your posts feature information about your children, or images and videos of them? Conversations about consent and respectful use of others’ images can start at a young age.

As parents, we can also advocate for others to respect children in their social media use, such as schools, sports clubs and community groups. You can ask that your child’s image and personal information is not shared on social media.

3. Learn about social media

Understanding the risks and harms associated with social media is an important step in helping children and young people to be informed and critical in their use (or future use) of these platforms.

These harms and risks include privacy and safety settings, “recommender systems” that dictate what kind of content is directed to your feed, data privacy and profiling, and the limitations of social media content moderation and reporting systems.

Parents can find helpful resources and sign up to a newsletter from the eSafety Commissioner. Ironically, following the ARC Centre of Excellence for the Digital Child on social media can be a convenient way to stay up to date. This is a government-funded research centre that provides evidence-informed resources for parents, educators and policy-makers.

4. Demand improvements to social media design

In addition to current government plans, we need to ensure technology companies redesign their platforms with stronger privacy for children by default.

Many of the risks and harms we are talking about are associated with the design of social media that prioritises profit over user safety. Australian researchers have been calling for a “Children’s Code” or Age-Appropriate Design Code, which have improved platforms in the United Kingdom. The federal government’s plan announced on Thursday to require technology companies to redesign their services to better protect children, is a step in the right direction.

Importantly, we can all start talking about the type of digital environments we want for our children and share these ideas with politicians and policy-makers. This includes the concept of a “Children’s Internet” – a set of principles to reimagine the web as a safer and more appropriate digital environment for our children.