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Primary IVF welcomes new name, Adora Fertility

  • Written by Hamish Walsh


Primary IVF, Australia’s leading provider of low-cost fertility services, has welcomed a fresh new look and name, rebranding to Adora Fertility.

The name Adora means ‘gift’ in Ancient Greek, reflecting the organisation’s mission to provide Australian couples with the precious opportunity to start a family. Combined with soft colours and a new logo, the brand was chosen to reflect the organisation’s passion for making IVF services accessible to more Australian couples.

Since opening its first clinic in 2014, Adora Fertility has helped more than 3000 couples start a family. Importantly, patients can typically expect out-of-pocket expenses of under $1,000 per cycle, less for individuals with private health insurance with all Medicare-eligible expenses, such as consultations, blood tests, fertility tests, ultrasound scans and fertility procedures, bulk-billed.

Jaime Simpson, Chief Executive – Adora Fertility, stated: “The Adora Fertility name and logo embody our empathy-led values and underscore our mission of being a family that helps create other families.

“It is important that our brand reflects the feeling that couples get when they walk into one of our clinics, meet our staff and pursue their dream of starting a family. We provide hope to couples who are struggling to conceive, particularly if cost is a barrier to them accessing fertility services.”

Dr Paul Atkinson, National Medical Director of Adora Fertility, believes Adora’s approach to low-cost IVF treatment, backed by quality embryology labs, has helped make a high standard of fertility care more accessible.

“We do not subscribe to any simplified or standardised approach to IVF treatment as a way of reducing costs. All couples at Adora Fertility receive a personalised approach to treatment that aims to give couples the best chance of creating a family.

“What’s more, Adora Fertility utilises modern treatment techniques and technology, with each clinic housing a network of multidisciplinary medical support services, an expert team of fertility nurses and scientists, and state-of-the-art laboratories,” commented Dr Atkinson.

Patients can access Adora Fertility’s services at one of four clinics, located in Sydney, Melbourne, Brisbane and Perth.

Find out more about affordable IVF at https://www.adorafertility.com.au/

Lotus CEO receives accolades, a testament to the company’s transformation

  • Written by Vera Devai


 

Lotus CEO Liz Jones has been named Telstra Victorian Business Woman of the Year and also Victorian Medium and Large Business Winner, crediting the accolade to the “tremendous progress” for women in the building and construction industry.

Lotus provides specialised walls and doors, creating “adaptable dynamic environments” for commercial properties.

Not only does Lotus pride itself on ‘Creating spaces where people thrive’ when it comes to their products, Ms Jones is committed to making Lotus a place where employees and the business can flourish.

“Whilst winning this award recognises my journey of leadership, it also recognises the people of Lotus,” said Ms Jones while accepting the award in Melbourne.

“We are a business that is going through considerable business and cultural transformation, and that has not been without its challenges, for all of us. My commitment is to bring my whole self to Lotus. I enter the building each day with a whole heart and focused presence which allows me to live an integrated life and to lead others with authenticity.

“One of our values at Lotus is to Be Brave, as we are building a culture that is founded on care for each, excellence and courage. My Leadership team is diverse in both gender and experience, which allows for progressive thinking, novel decision making, and the ability to have a more diverse set of solutions to specific problems.

“As a woman that has worked in the building and construction industry most of my life, I have seen tremendous progress in how women are embraced in senior roles. This is a credit to not only women for persevering with resilience, but also to the men who are opening their hearts and minds to difference. We will never really get there without both.”

Ms Jones is now on the shortlist for Telstra’s National Business Woman of the Year award, to be announced in May.


About Lotus

At Lotus we understand the built environment and how rapidly it is changing. So we shall grow and innovate to be recognised as the brand leader for those who want to transform the way we live, learn, work and play – to create an environment for the activities of the moment. Adaptable, dynamic spaces that are people focussed connecting with their emotions and wellbeing. That is why at Lotus we are creating spaces where people can not only perform but thrive.

History

Lotus was founded in the 1960s supplying door and hardware retailers with various types of folding doors. Following the theme of adaptive space systems, Lotus introduced an Acoustic Operable Wall product range and moved into supplying installed product to the building industry. With manufacturing, design, acoustic capabilities being expanded and the introduction of Glas-STAX, Opera, Acoustic Sliders and Rotating Panel systems, Lotus is now the exclusive supplier of their products to the commercial building sector. Lotus is available throughout Australia and New Zealand. www.lotusdoors.com.au

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