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Industry expert: Local shops set to become workplace hubs

  • Written by Tess Sanders Lazarus


According to Jenny Folley, local shops are set to boom in 2020 – becoming hubs for employment as well as convenience stores. 


Jenny Folley is the founder and managing director of the family-run @WORKSPACES, Australia’s leading premium brand of coworking and private offices.


Coworking offices contain a number of separate businesses that work independently in their own spaces, but share common spaces and resources.  @WORKSPACES has locations across Australia as well as overseas and sites are located in city as well as suburban areas.


“COVID has disrupted the business landscape more than we realise,” Folley said. 


“With many people still working from home and proving that they can be more productive and efficient operating in this way – businesses are now starting to realise that you don’t have to be in the city to be relevant.  


“With tools like ZOOM and other cloud based communications systems, you can work from anywhere.”


Folley and her team have launched two new suburban coworking sites in Melbourne during the pandemic – one in Brighton and the other in Toorak. 


“Both sites are located in local shopping precincts and have enjoyed high levels of interest with many new tenants coming from city locations who have decided that they would prefer to operate out of a suburban hub,” Folley said. 


“The reality is that by moving your business to a suburban hub, you are going to enjoy all the benefits of being local.   As a result, I believe we are going to see local shops boom.”


Folley has put together a list of the reasons why local shops will become employment hubs.

Easier access


Getting to local suburban centres is easier.  You don’t have to fight with all the traffic that you would trying to get into the city.


Better parking

Local shopping centres generally offer better parking and most of the time it is free. If you are running a business you are able to offer your customers and clients easy access to nearby parking.


Close proximity to shops

Being located near to local shops and takeaways means you can pick up groceries during the day and even takeaway for dinner.


More affordable rent

Locating your business or office in a suburban centre means you are not going to pay city rates.  Rent will be much more affordable.


School pick up and drop off span style="font-weight: 400;">If you have kids or even grand kids, working local in a suburban hub places you closer to home and local schools and day care centres.   Dropping the kids off and picking them up is easier and more convenient and you are nearby in the case of emergency.


Close to home

Working close to home cuts out wasted travel time.  It also means you can duck home for lunch and other appointments. Imagine being able to meet a tradie at home at a few minutes notice?  


Less hustle and bustle

If you are working in a local suburban hub, you are no longer exposed to city level hustle and bustle. You are not competing with hundreds of people for a lift, paying a fortune for parking, dealing with crowds at lunch time, or having to cope with over crowded public transport getting to and from work. 


“We are actively looking for more suburban sites,” Folley said. 


“With many people starting to return to work across the country, we are continuing to receive strong demand for coworking spaces in non city locations.   For this reason, I think we are going to see local shops become more prominent in our lives than ever.   They are going to become attractive locations for offices and workplaces.”


@WORKSPACES is a premium service provider of coworking and private office workspaces that are strategically located in cities as well as suburban hubs - and near fitness centres, parks and dining and shopping precincts, so business clients are able to maintain a healthy work/life balance and enjoy all the benefits of a fully serviced office.


www.atworkspaces.com

How To Take A Struggling Small Business Forward

  • Written by News Company


Running a small business can be rewarding, but it is also a tremendous amount of hard work, and it can be disheartening if you are unable to reach your goals and consistently lose out to the competition. It is difficult to know what to do in these situations. Still, you should never throw in the towel or fall out of love with your business because there are several highly effective strategies which you can use to put your business on the path to success and to take the company forward. So, if you want to find more success with your small business, then here are a few ideas. When you decide to hire people to grow your business, make sure employees have completed a police check recently. 

  • Ask Your Customers For Feedback

One of the easiest and most effective ways to improve your business is to ask your existing customers for feedback - the customer is always right, as they say. It can be difficult to hear constructive criticism, but those that can take this information on and take action will always be able to find success and improve their business.

  • Analyze The Competition

There are many reasons why you should analyze the competition and not just when carrying out market research. Analyzing the competition can provide you with all kinds of knowledge, including what they are doing well, where they could be making improvements and if there is a gap in the market that could be filled. In addition to keeping a close eye on the businesses around you, it is also worth analyzing the industry leaders as you can always learn lessons from the most successful companies.

  • Speak To A Business Coach

It is useful to get the insight of an experienced business coach and an outsider as often this will help to reveal the best ways to take the business forward. A reputable Brisbane small business coach could help you to overcome issues, put you on the path to success and help you to reignite your passion for your small business.

  • Gain A Better Understanding Of The Industry

One of the significant reasons that a small business struggles are that they do not have a strong enough understanding in the industry which means that there is a lot of guesswork. You should know what the history of the industry is, the predicted growth and current state, significant obstacles, trends and everything else related to the industry. This will help you to make smarter business decisions and give you the confidence needed to take action.

  • Create A Stronger Online Presence

One common reason why small businesses struggle and lose out to the competition is that they do not have a strong online presence. Consumers go online first when they need any kind of product or service, so you need to make sure that you are easy to find and have a high-quality website. You can find digital agencies that can both design a modern, professional-standard website and increase your visibility online, which should help you to attract more customers.

These tips should help any small business owner to get on the right track and take their company forward so that they can compete with the larger brands.

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