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How To Take A Struggling Small Business Forward

  • Written by News Company


Running a small business can be rewarding, but it is also a tremendous amount of hard work, and it can be disheartening if you are unable to reach your goals and consistently lose out to the competition. It is difficult to know what to do in these situations. Still, you should never throw in the towel or fall out of love with your business because there are several highly effective strategies which you can use to put your business on the path to success and to take the company forward. So, if you want to find more success with your small business, then here are a few ideas. When you decide to hire people to grow your business, make sure employees have completed a police check recently. 

  • Ask Your Customers For Feedback

One of the easiest and most effective ways to improve your business is to ask your existing customers for feedback - the customer is always right, as they say. It can be difficult to hear constructive criticism, but those that can take this information on and take action will always be able to find success and improve their business.

  • Analyze The Competition

There are many reasons why you should analyze the competition and not just when carrying out market research. Analyzing the competition can provide you with all kinds of knowledge, including what they are doing well, where they could be making improvements and if there is a gap in the market that could be filled. In addition to keeping a close eye on the businesses around you, it is also worth analyzing the industry leaders as you can always learn lessons from the most successful companies.

  • Speak To A Business Coach

It is useful to get the insight of an experienced business coach and an outsider as often this will help to reveal the best ways to take the business forward. A reputable Brisbane small business coach could help you to overcome issues, put you on the path to success and help you to reignite your passion for your small business.

  • Gain A Better Understanding Of The Industry

One of the significant reasons that a small business struggles are that they do not have a strong enough understanding in the industry which means that there is a lot of guesswork. You should know what the history of the industry is, the predicted growth and current state, significant obstacles, trends and everything else related to the industry. This will help you to make smarter business decisions and give you the confidence needed to take action.

  • Create A Stronger Online Presence

One common reason why small businesses struggle and lose out to the competition is that they do not have a strong online presence. Consumers go online first when they need any kind of product or service, so you need to make sure that you are easy to find and have a high-quality website. You can find digital agencies that can both design a modern, professional-standard website and increase your visibility online, which should help you to attract more customers.

These tips should help any small business owner to get on the right track and take their company forward so that they can compete with the larger brands.

nbn™ COVID-19 Behavioural Change Survey

  • Written by NBN Co


7 in 10 consciously supporting local businesses and set to do more online

 

  • Almost half of respondents say their households have increased their online shopping activities since the COVID-19 crisis began
  • 70% say they are now consciously supporting local businesses online
  • 70% would like to support more local businesses, but felt they only had a limited online presence

 

A groundswell of support from consumers wanting to ‘buy local’ highlights an opportunity for Australian businesses to strengthen their online presence and offer new ways for people to access their products and services.

 

The nbn™ Behavioural Change Survey investigated how attitudes to, and engagement with, local business and e-commerce have changed as a result of COVID-19. Research conducted by Venture Insights and commissioned by NBN Co found that 49 per cent of respondents have increased online shopping during the COVID-19 crisis. Significantly, 70 per cent now consciously supported local businesses online and the same number would like to support more local businesses, but felt they had a limited online presence.

 

Developing a stronger online presence, adding innovation to product and service offerings and providing home delivery were selected as the top strategies local businesses could adopt to make it easier for people in their communities to support them. Consumers also valued regular communications from local businesses.

 

With more than one million business customers now connected to the nbn™ network, the nbn™  Behavioural Change Survey highlights how consumers have increased their online activities during the COVID-19 crisis and have a desire to engage more with businesses online.

 

Paul Tyler, Chief Customer Officer – Business at NBN Co said: “The challenges businesses have faced as a result of this crisis are many and significant, however this research highlights a unique opportunity for local businesses to harness new levels of consumer goodwill and demand online. An online presence can expose businesses to a world market, but the support of local consumers also offers an important opportunity.

 

“Our research highlights that consumers are shopping more online and consuming from local businesses as a result of their experience with COVID-19 social distancing measures. I hope that this sentiment can become an opportunity for local businesses to adapt and emerge from this time in a position of strength.”

 

The Australian Chamber of Commerce and Industry recently conducted its own research that indicates many businesses are already adapting their operations and making the shift online.

 

Dr Ross Lambie, Chief Economist at the Australian Chamber of Commerce and Industry said: “Our recent national business conditions survey found that many businesses have adapted their operations to continue trading during the pandemic crisis, with almost a third expanding their online presence, and a quarter changing their mode of delivery or diversifying into new product lines and services.

 

“These new insights reinforce the importance of businesses developing a digital strategy and online presence. It’s certainly encouraging to hear that so many Australians are eager to support the local businesses in their community and this should provide even more incentive for businesses to meet that demand online.”

 

To assist businesses impacted by the pandemic crisis, NBN Co recently announced a COVID-19 connectivity relief package, including providing financial support to internet providers on wholesale monthly charges for businesses facing financial hardship and discounted access to new connections of specified wholesale business grade products to help small and medium businesses maintain or re-establish their operations, once the crisis passes.

 

For more information on the nbn™ Behavioural Change Survey and to learn more on what NBN Co is doing to support Australian businesses through COVID-19, please visit: www.nbnco.com.au/campaigns/covid-19

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