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ACS Indigenous Scholarship winner announced

  • Written by: News Co


The ACS Indigenous scholarship has been won for the second year running by Warren Faulkner.

Awarded by Charles Darwin University, the scholarship supports and showcases indigenous achievement in Information Technology courses with the first being awarded in 2018.

 

“I’m very honoured and consider myself extremely fortunate to have received the Australian Computer Society scholarship for a second consecutive year,” Mr Faulkner said.

 

“I thank the Australian Computer Society for this prestigious award. I’d also thank the faculty at Charles Darwin University and the Indigenous Student Services team at CDU.

 

“Higher education and studying online can be challenging and a bit daunting because there’s so many costs involved such as fees textbooks and time management."

 

In announcing the award, Charles Darwin University’s College IT head, Dr Krishnan Kannoorpatti said in granting the scholarship, “Warren Faulkner has several years of experience in the IT industry and enrolled in an IT course to gain skills in IT by enrolling in Cyber Security, Software Now, The Mobile Paradigm and Digital Systems and Computer Architecture.

 

“This shows his passion for learning new technologies for furthering his career in IT. Warren Faulkner has completed several units in IT with high academic achievement in a consistent manner. He is enrolled in Assoc Degree in ICT. IT discipline is very pleased to nominate Warren for the ACS Indigenous Information Technology Scholarship.”

 

Mr Faulkner began his Bachelor of Information Technology course at Charles Darwin University in July 2017 with the goal of obtaining tertiary recognition for his tech industry experience acquired over the last twenty-four years, including eight years in the Royal Australian Navy.

 

Currently employed with the Department of the Environment and Energy as a manager within the Platform Services - Wintel Engineering team of the organisation’s I.T. Branch, Mr Faulkner previously spent 22 years with the Australian Taxation Office in IT roles including Infrastructure Provisioning, Web Hosting, and Desktop Packaging.

 

ACS President Ian Oppermann added “We’re delighted Warren has been again awarded the ACS Indigenous Scholarship.

 

“The scholarship is important in promoting diversity in the IT sector along with illustrating the benefits to organisations and the wider profession.

 

“We would like to thank Charles Darwin University for administering the scholarship and congratulate Warren on his work and achievements.”

 

Mr Faulkner concluded, “the ACS scholarship has been worthwhile and has been a blessing particularly this year due to the worldwide pandemic. It’s not only the financial element though, the ACS scholarship and the CDU study has enabled me to meet with more people and discover more of what’s going on in the larger world of IT.”

Influencer Marketing 101: Why You Need It

  • Written by: News Co


Over the past few years, influencers have taken over the social media world. With carefully curated feeds and photos that look like small works of art, they’ve turned their social profiles into money-making-machines. Now, it’s time for you to start cashing in on their work with influencer marketing. It sounds too good to be true, right? But this is a legitimate marketing method that’s been used by brands across the world to advertise to the masses. Let’s take a closer look at why you need it.

What is Influencer Marketing?

Influencer marketing is the method of using influencers to advertise your products or services. But, what is an influencer? Well, they’re basically anyone who has a large social media presence. They should have a lot of followers on their profile, but also a lot of engagement with their posts, bringing in those all-important likes, comments, and shares.

Partnering with these influencers is a great digital marketing strategy, but if you’re not sold on hiring a social media marketing agency just yet, here’s more on how it could help you. 


Great ROI

Let’s not beat around the bush; the question that every business will be asking about this influencer strategy is ‘What’s the ROI like?’. If you’re going to put money into your marketing, it’s important to know you’ll get it back! Influencer marketing actually stands out in this respect, with around 90% of marketers finding the ROI either comparable or better than other marketing techniques. That’s a very positive figure that you should definitely pay attention to!


Target Your Specific Audience

Attracting and engaging your target audience takes a lot of research, time, and money, but it’s essential for good marketing. By teaming up with an influencer, you can cut out a whole lot of the work and take a shortcut that’s still incredibly effective.

By finding an influencer with a large, niche following that matches your market, you can start talking straight to your potential customers quickly. For example, if you sell makeup to a young audience, finding a YouTuber who creates makeup tutorials for teens to advertise your products is a quick way of putting your brand in front of the people who are going to want to buy it. Just make sure to choose your influencer wisely with the aid of a digital agency in melbourne. 


Develop Strong Relationships 

Not only does an influencer give you access to a huge, targeted audience, they also give you access to one who trusts them. They’ve built up a relationship with their followers and, if they say your products or services are good, their audience are going to be likely to believe them. By pairing with an influencer, you gain the second-hand trust of their users, which is invaluable in modern day marketing.

There’s a reason why big brands are using influencers to market their products, and it’s because it works! Now it’s time for you to jump on board too. Just make sure you find a reputable digital marketing agency in Melbourne to help you get your digital strategy spot on.

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