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Victorian businesses can claim a rebate on COVID-19 deep cleans until 30 June - but many remain unaware

  • Written by: Article by Damien Smith, CEO of Prime Group

With exposure sites on the rise and financial stresses already on most Victorian businesses, the recent Business Victoria announcement of a substantial 80% COVIDSafe Deep cleaning rebate is a timely initiative for small to medium businesses in Victoria.

Under the Victorian Government initiative, a business can claim up to 80% of the costs of a professional ‘deep impact’ clean, with a cap of $10,000 per workplace, per separate event. Victorian businesses have until 30 June to claim up to 80% of the cleaning costs of a COVID-19 deep clean, but many don't know the rebate even exists.

In fact, of the almost 200 COVID deep cleans that my commercial cleaning company, Prime Group, have completed in Victoria, none of the businesses knew about the rebate. We’re finding many businesses just want the security of knowing their work environment has been thoroughly cleaned and is COVID-safe, so they are getting deep cleaning done regardless.

Time is running out for businesses to take advantage of the rebate and they should, given the tough times in the face of recent lockdowns. Given the average cost of a deep clean is between $1,500 and $8,000, this is a significant saving. If the business meets certain criteria, it’ll be able to claim a significant chunk of the money back. They can also claim the rebate retrospectively.

So what criteria do you need to meet to find out if you qualify? First, the obvious: the affected worksite must be in Victoria with a valid ABN. Next, the business must attest to having either a suspected or confirmed case of COVID-19, the deep clean or decontamination clean must be completed by a professional cleaning in accordance with DHHS guidelines.

Evidence of the cost of the clean must be provided, and the business must have an annual payroll of less than $3million in 2019-20 on an ungrouped basis. The business must also be registered with WorkSafe if employing staff, and registered as a trading business with the responsible federal or state regulator.

If your business has been faced with a suspected or confirmed case of COVID-19, you might be wondering: what exactly is involved in a deep clean? Let’s use a medium-sized pub as an example, and let’s assume that this pub has had a suspected or positive case.

A group of three to five cleaners dressed head to toe in disposable clothes and PPE would do a deep impact clean, including to double disinfect, steam, clean and sterilise every utensil, all blinds and shelves, right through to the tops of doors. It’s a serious business and one that you shouldn’t have to fund entirely on your own.

Deep cleaning is a vital step towards eliminating workplace transmission and helps give staff and customers alike better peace of mind when visiting your business. The time is now to take advantage of this rebate, save some money, and get properly rewarded for doing your bit towards eliminating the virus in Victoria.

visit www.primegroupau.com.au 

Article by Damien Smith, CEO of Prime Group.

Six Tips to Get your Business Known on Social Media

  • Written by: NewsServices.com

Social media is one of the most effective ways to market your brand to the masses. With the meteoric rise in popularity of various social media platforms over the past decade, millions of brands have shifted their focus to using social media to effectively advertise to the public and increase the visibility of their business. The fact that almost every other person has easy access to social media due to smartphones makes it a wise choice for an efficient marketing tool.

Read on as we take a look at six tips that can help make your business well-known on social media.

Target the Right Platform

While there is an abundance of social media platforms to choose from, not every platform might be well-suited for marketing your business. It is important to target the right platform, which requires knowledge of your target audience. Researching the target demographic of your business might help you find the best platform to promote your business online.

Have a Dedicated Team

In the current digital marketing world, having a dedicated social media team is essential if you want your business to grow and have a significant online presence. Having a social media team also allows you to put your energies towards other tasks while having social media marketing at the forefront of your brand strategy.

Increase Social Media Interaction

Brands that interact online with other brands or customers regularly tend to perform better than brands that don't. Increasing your social media interaction can help improve the online standing of your business and attract more customers to your brand. Simply liking and commenting on other posts on social media daily can help keep your brand in the public eye and introduce itself to new age demographics on the internet.

Create Meaningful Content

A business's social media presence should not be limited to advertisements. Well-made, meaningful content on social media can help attract customers' attention and portray your brand in a positive light. You can use bite-sized, well-produced video content to contribute to your brand personality on the internet.

Answer Customer Feedback

The social media account of your business should keep track of your mentions on various social media platforms and address any concerns your customers may have. Frustrated customers usually turn to social media to voice their concerns, and it bodes well for businesses that swiftly answer these concerns and keep their customers happy.

Hire an Advertising Agency

Alternatively, you can delegate your business marketing tasks to an agency dedicated to online advertising. Agencies like Local Digital help you promote your business online through targeted ads proven to contribute to the growth and success of your business. These agencies also conduct the relevant research regarding marketing so that your business is advertised to the right audience at the right time.

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