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Why Hire First Page Agency For Digital Marketing

  • Written by News Co Media


Digital marketing strategies are crucial in enhancing the growth and development of a firm. Lately, most potential clients can be found from various online platforms. Digital platforms are cost-effective. The main aims of a firm or company are to optimize profits, increase sales, and reduce costs of production. Digitalizing your firm isn't a simple task; therefore, avoid the DIY approach. Firm or business owners should consider hiring a great and reputable digital marketing agency in australia. There are several merits of working with professional digital marketers. Below are the key reasons why you should opt for First Page Agency for digital marketing purposes.


  1. Track the Audience

In order to enhance traffic, you should identify your target market. A business owner doesn't have sufficient skills to determine the number of people visiting your website. Knowing how many people visits your site will act as a pathway to success. The main reason behind this is because you'll differentiate your product to meet the needs of your target clients. A digital marketer will analyze and evaluate your website to identify the correct figure of visitors. Monitoring analytical metrics and tracking data requires a professional digital marketing team.


  1. Evaluate Competitors

Most industries are facing stiff competition whereby more firms are producing similar goods. Attaining a competitive advantage will help you improve your market share, thus increasing your sales. Various digital marketing strategies will help you monitor, analyze, and evaluate your competitors. Learning more about your competitors will help you customize your brand's qualities and differentiate your product or service. Monitoring your competitors will give you a great chance of growth and development.


  1. Redevelop and Scale the Action Plan

Some complex tools can determine what works the best for your specialized niche. Digital marketers will help you develop a great marketing strategy that'll help you redesign your action plan appropriately. Expanding the customer base will help your business grow rapidly. An experienced digital marketer from First Page agency will expand your customer base without hiring more workers or increasing the work.


  1. Establish your Brand

The brand of a company requires more attention because any illegal activities, such as shortcuts, can ruin its credibility and reputation. A great digital marketer will employ the latest strategies for establishing your brand. Brand awareness plays a great role in increasing sales and attracting new potential clients and customers. Managing and updating your brand requires professionalism. Avoid the DIY technique because you'll miss some crucial steps, thus increasing the odds of ruining your brand. Digital marketers establish a brand through social media platforms and official websites.


  1. Focus on your Firm or Business

Digital marketing will only drive traffic if you hire a professional team. Various types of digital marketing platforms can help you improve traffic, such as email marketing, social media marketing, website, search engine optimization, pay-per-click marketing, etc. Digital marketing comprises a set of tools that should be employed collectively to fetch excellent results. A business requires efforts, time, capital, and other key elements. Therefore, hiring a digital marketer will give you ample time to focus on the growth and development of your business.


Conclusion


If you're looking for a great digital marketing agency, consider hiring First Page Company. For more information about First Page agency, follow this link https://firstpage.com.au/. https://hyperfamedigital.com/youtube-advertising-cost-singapore

Parental support is about more than time off, says Multiplex

  • Written by The PR Partnership


Premier construction company Multiplex has launched a new parental leave and support policy which aims to support parents during periods of leave, and bolster their longer-term career progression and financial security too. And with the gender pay gap a significant contributor to gender disparity in the workplace, providing ongoing superannuation payments during periods of parental leave is an important part of the offer.

“When we talked to our pilot group of parents they told us that while paid parental leave for primary and secondary carers was really valued, they also needed longer term support,” explains Multiplex Executive Director - People, Caitriona Comerford.

“They wanted to feel like they were able to continue growing in their careers when they returned to work, and that they weren’t being penalised financially or in terms of career progression for taking time out.”

“Our policy includes 18 weeks paid parental leave for primary carers, available to Mums and Dads at any point in the first two years, and two weeks for secondary carers. That gives our parents a lot of flexibility in how and when they take time off to spend with the family.”

Conscious of providing holistic support, Multiplex also provides one to one transition coaching for all parents taking leave, to help make the transition in and out of work smoother and set them up for success on return.

“It’s not about parents returning from parental leave and being thrown back in at the deep end. We want returning parents to have a clear transition plan in place. The transition coaching involves a conversation with the manager, before going on leave, and upon return. This helps support open and practical conversations about support that is required and any adjustments that need to be made,” says Comerford.

In addition, the policy offers continued superannuation payments for unpaid leave for up to 12 months, an initiative that Comerford says is as much about creating a shift in the industry as it is about providing individual financial support.

“We know that women are underrepresented in construction. And that one of the things we need to do to shift that is ensure that primary carers – who are often women - are not financially penalised as a result of taking time out to look after children.”

“If you take a couple of breaks for children, then lost super contributions during those periods can amount to a lot. So continuing superannuation as well as remuneration reviews for those on parental leave is one way we can address the gender pay gap in a sustainable way.”

Addressing the gender pay gap is an important focus for Multiplex, with CEO John Flecker recently appointed a Pay Equity Ambassador by the Workplace Gender Equality Agency.

“Achieving gender pay equity is important for Multiplex and the wider construction industry,” says Comerford.

“We have conducted independent gender pay equity reviews since 2013 and have made good headway – but it requires an ongoing focus and understanding of the many factors at play.

“Our new policy is one of the ways we are seeking to close the gender pay gap, and support women to have long and successful careers in construction.”

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