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Fusion Sport raises $3 million to drive global expansion

  • Written by Tess Sanders Lazarus


Fusion Sport, a global leader in human performance management software, has raised more than $3 million to expand its global sales and marketing capabilities.

 

The funding round was led by Sydney based venture capital firm Equity Venture Partners (EVP) along with Adrian Di Marco, founder of Technology One, an ASX 150 company.

 

Fusion Sport has developed the world’s leading Athlete Management System. Hundreds of elite sporting teams across virtually every code rely on Fusion Sport’s products to monitor and optimise health and performance outcomes for their players. The company’s customer base also extends to national and Olympic sporting associations across dozens of countries, along with a range of military and other non-sporting organisations for whom monitoring of human performance is critical.

 

Fusion Sport will use the new funding to expand its operations globally, with a particular focus on the United States (US). With many teams across the US NBA and NFL already using Fusion Sport products, funds will be used to extend Fusion Sport’s product leadership and to build on its already strong presence in the US elite sports market.

 

Dr Markus Deutsch, founder and CEO of Fusion, said, “it’s a really exciting phase for the whole team and our presence in the US is growing quickly.

 

“The US will become a major centre for Fusion Sport’s global network over the next three years, not only in sport but also in the military and performing arts markets.”

 

After the successful funding round, Howard Leibman, founder of EVP, and Adrian Di Marco have both joined the Fusion Sport board.

 

“EVP invests in fast growing technology companies with potential to dominate large market categories, and that’s exactly what we see in Fusion Sport,” Leibman said.

 

“Fusion has established clear product leadership in the human performance management sector, evidenced by the depth and profile of its customer list. We are really excited to be partnering with Markus and the Fusion Sport team as they establish a global sales and marketing capability to drive more widespread global adoption of their technology.”

 

Adrian Di Marco commented, “the way to make great software, is to use the best technology and employ the best people.  I love the software industry, it has been my life.  Fusion Sport is doing just that, making great software that helps athletes win. Their advanced human performance software delivered as Software as a Service (SaaS) is years ahead of its competition and will revolutionise the industry.”

 

The funding coincides with the West Coast Eagles, a long-time client of Fusion Sport, winning the 2018 Australian Football League Premiership.

 

West Coast Eagles High Performance Manager Glenn Stewart remarked that, “there is little doubt Fusion Sport, through its application SMARTABASE, has provided a platform for us to manage all aspects of team performance to the highest level. We are grateful for the outcomes provided by this long-term relationship and their contribution to our recent success.”

 

“Fusion Sport has proved time and time again that with cutting edge technology and refined analytics, athletes, performers, and elite soldiers can critically improve their performance,” Dr Deutsch added.

 

“This funding shows how much faith our investors have in us, and we look forward to expanding operations and improving human performance across the world.”

 

www.fusionsport.com

Changes retailers must make to attract more online shoppers

  • Written by Suka Junin


Research reveals the changes retailers need to make to attract more online shoppers

 

  • 3 in 4 (74%) shoppers need free returns to incentivise them to do all their shopping online
  • 65% want to be able to return or swap sale and faulty items
  • 57% require better sizing guides and clearer images online
  • Only 6% believe nothing needs to change in the online retail experience

 

As Australian retailers continue to expand and improve their e-commerce service offerings, Aussies are becoming more confident in online shopping. However, new research reveals further major improvements need to be made before consumers make the switch to shopping exclusively online.

 

Leading parcel delivery service CouriersPlease (CP) commissioned a survey of an independent, nationally representative panel of 1021 Australians who shopped at least three times in the last six months, to gauge what improvements retailers would need to make to attract consumers online rather than in store. These improvements ranged from flexible delivery options to better return policies and sizing guides.

 

Three in four survey respondents (74 per cent) indicated they would expect retailers to offer free returns on all items to entice them to shop exclusively online. 65 per cent of shoppers believe retailers should also allow customers to return or swap any item, including sale items. Many retailers still enforce the ‘no returns on sale items’ policy and don’t provide refunds for faulty items the retailer has already highlighted.

 

Further online shopping improvements that consumers want include better sizing guides and clearer product images on websites (both chosen by 57 per cent of respondents), and more flexible delivery options (44 per cent of respondents). Surprisingly, only 6 per cent of Aussies are completely content with their online retail experience and believe nothing needs to change.

 

Fewer shoppers are concerned about online security and the need for better payment options – 33 and 24 per cent of shopper respondents, respectively, chose these options as a required improvement.

 

CP CEO, Mark McGinley, says: “With more Aussies willing to take their shopping online, it’s important that retailers listen to their feedback and find ways to further enhance their e-commerce experience. Retailers need to make improvements which allows customers to comfortably complete their purchases online with the reassurance that they’re getting the same service and experience as they would in store – this may mean better sizing guides or the ability to return or exchange an item if it isn’t what they expected. 

 

“We believe a large part of the online shopping experience is flexible delivery options. CP helps retailers make the online shopping experience smoother for consumers with our large network of POPStations and POPShops, where you can collect and return parcels more securely outside normal business hours, seven days a week. Alternatively, you can authorise for your neighbour to accept your parcel on your behalf or provide Authority to Leave your parcel at the original delivery address, in a safe place in case you’re not home to receive it.”

 

Improvements retailers would need to make for consumers to buy exclusively online

Proportion of shoppers who want this improvement

Free returns on all items

74%

All products to be able to be returned/swapped (including sale items)

65%

Better sizing guides

57%

Products needs to be shown more clearly on the retailer website

57%

More flexible delivery options (i.e. after hours, delivery to parcel delivery point)

44%

Online sites need to offer better security

33%

Product showrooms would need to be available to see and touch

32%

Better payment processes

24%

Nothing needs to change in the online retail experience

6%

 

 

 

 

 

 

 

 

 

 

 

 

 

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