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Lotus CEO receives accolades, a testament to the company’s transformation

  • Written by: Vera Devai


 

Lotus CEO Liz Jones has been named Telstra Victorian Business Woman of the Year and also Victorian Medium and Large Business Winner, crediting the accolade to the “tremendous progress” for women in the building and construction industry.

Lotus provides specialised walls and doors, creating “adaptable dynamic environments” for commercial properties.

Not only does Lotus pride itself on ‘Creating spaces where people thrive’ when it comes to their products, Ms Jones is committed to making Lotus a place where employees and the business can flourish.

“Whilst winning this award recognises my journey of leadership, it also recognises the people of Lotus,” said Ms Jones while accepting the award in Melbourne.

“We are a business that is going through considerable business and cultural transformation, and that has not been without its challenges, for all of us. My commitment is to bring my whole self to Lotus. I enter the building each day with a whole heart and focused presence which allows me to live an integrated life and to lead others with authenticity.

“One of our values at Lotus is to Be Brave, as we are building a culture that is founded on care for each, excellence and courage. My Leadership team is diverse in both gender and experience, which allows for progressive thinking, novel decision making, and the ability to have a more diverse set of solutions to specific problems.

“As a woman that has worked in the building and construction industry most of my life, I have seen tremendous progress in how women are embraced in senior roles. This is a credit to not only women for persevering with resilience, but also to the men who are opening their hearts and minds to difference. We will never really get there without both.”

Ms Jones is now on the shortlist for Telstra’s National Business Woman of the Year award, to be announced in May.


About Lotus

At Lotus we understand the built environment and how rapidly it is changing. So we shall grow and innovate to be recognised as the brand leader for those who want to transform the way we live, learn, work and play – to create an environment for the activities of the moment. Adaptable, dynamic spaces that are people focussed connecting with their emotions and wellbeing. That is why at Lotus we are creating spaces where people can not only perform but thrive.

History

Lotus was founded in the 1960s supplying door and hardware retailers with various types of folding doors. Following the theme of adaptive space systems, Lotus introduced an Acoustic Operable Wall product range and moved into supplying installed product to the building industry. With manufacturing, design, acoustic capabilities being expanded and the introduction of Glas-STAX, Opera, Acoustic Sliders and Rotating Panel systems, Lotus is now the exclusive supplier of their products to the commercial building sector. Lotus is available throughout Australia and New Zealand. www.lotusdoors.com.au

Ultimate List of Free SEO Tools for Small Businesses

  • Written by: News Company


If you are an owner of a small business then it is important for you to invest in SEO strategies. Although, owning a small business is no mean task but promoting it online is the hardest thing.

However, if you also have a small online presence and are looking to attract more people to it and gain greater profits then getting your SEO is the best thing for you.

As you might already know that SEO is crucial in the modern business landscape. But what if you aren’t aware about SEO? In that case, you can get

SEO tips from an expert or use free SEO tools to get your work done. All you need to do is gather some knowledge about SEO tools by reading articles, blogs, or watch YouTube videos.

However, if you aren’t aware of the SEO, you might find it difficult at first but later on, the concepts will start to clear as you begin using it. Although, you might be thinking that SEO tools are way too expensive! Yes, they are but there are some free tools as well that will surely help you to get your work done.

Have a look!

 

Google Analytics

Let’s start the list with Google’s own Analytic tool which provides statistics and basic analytical tools for SEO and marketing purposes. With the use of Google Analytics, you can get a unique insight of the people who are visiting your page along with the pages that are most often viewed.

Apart from that, it will also tell you if you are getting referral traffic from the social media channels or your visitors are coming organically. Further, Google Analytics offers some features like:

  • Data visualization including a dashboard, scorecards, and motion charts that display data over a certain span of time.

  • It also includes segmentation for the analysis of subsets like conversions.

  • Generate custom reports.

  • Includes E-mail based sharing and communication.

  • Along with integration with other Google products such as AdWords, Public Data Explorer, and Website Optimizer.

 

Ahrefs

Ahrefs is the newest entry in the free SEO tool that has grown in popularity among the SEO managers. Where else, Ahrefs uses its own bot and own index. While the company claims that their index is updated every 30 minutes and the fresh data is available for you every 30 minutes!

Another great feature of this tool is the insights of your competitors. By analyzing that, you can make better decisions about your SEO strategy. Moreover, Ahrefs also has an added feature for finding contents and keywords, checking backlinks, and crawling your website. The most interesting thing about this tool is that a 7-day trial will only cost you $7 while the plan starts at $99/month only.

 

Majestic

One of the best link intelligence tool is the Majestic which is available today. Moreover, the data is updated daily so you are constantly looking at the most up-to-date data. Majestic also helps in prioritizing backlined sites so you can get data for your own site as well as your competitors.

Moreover, the Majestic is also well-known for providing info on the links coming from along with the detailed anchor text profile of each link and the content on your site is getting that links. This tool is automatic and visual as well, so you can rely on the charts and other digital profile that is generated from this tool. Majestic offers a free version but if you want to unlock its potential features then get the premium version of it starting from $99 only.

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