Chubb Life Hong Kong’s "Every Wish Lasts" Honoured at the Hong Kong Insurance Awards 2025

At the heart of the "Every Wish Lasts" campaign is Chubb Life Hong Kong's resolve to understand and address the real needs of its customers. "Every Wish Lasts" is inspired by empathy-driven innovation and insights from the company's survey that found that 97% of people feel uncomfortable discussing death, and a significant 71% had yet to discuss this topic with their loved ones. To bridge this gap, the initiative fostered conversations about end-of-life planning through an immersive art experience, street art installations, and film screenings, inspiring the Hong Kong community to reflect on the lasting impact of their legacy.

Belinda Au, President of Chubb Life Hong Kong and Head of North Asia, said, "This recognition is a testament of our ongoing dedication to customer-centric innovation. "Every Wish Lasts" has successfully transformed a traditionally taboo topic into an opportunity for heartfelt dialogue and thoughtful planning, empowering our customers to create legacies that truly matter to them and their families."

The Hong Kong Insurance Awards highlight outstanding achievements and innovation within Hong Kong's insurance industry. Building on last year's success, Chubb Life Hong Kong has once again demonstrated its commitment to excellence with another notable achievement at this year's Awards.


"Disclaimer: **Important Note**: This press release is intended to be distributed in Hong Kong only and shall not be construed as an offer to sell, solicitation or persuasion to buy or provision of any of insurance products outside Hong Kong.


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About Chubb

Chubb is a world leader in insurance. With operations in 54 countries and territories, Chubb provides commercial and personal property and casualty insurance, personal accident and supplemental health insurance, reinsurance and life insurance to a diverse group of clients. The company is defined by its extensive product and service offerings, broad distribution capabilities, exceptional financial strength and local operations globally. Parent company Chubb Limited is listed on the New York Stock Exchange (NYSE: CB) and is a component of the S&P 500 index. Chubb employs approximately 43,000 people worldwide. Additional information can be found at: www.chubb.com.