H&S Unveils Characteristic Wellness Innovations at FHA 2025 Singapore

H&S leveraged this platform to connect with industry leaders, distributors, and consumers, further solidifying its presence in the global wellness market.

H&S: A Global Wellness Pioneer
Since its establishment in 2009, H&S has emerged as a global pioneer in the wellness industry, delivering premium health solutions to over 50 million consumers across more than 20 countries. At FHA 2025, H&S presented eight flagship brands—Oli6, Brauer, BTNature, Rapid Loss, DOBO, Nutrition29, Moroka, and TEMIO—each representing the Company's commitment to excellence and innovation, making wellness accessible and effortless for individuals worldwide.

Innovation in Wellness: Spotlight on Three Flagship Brands

BTNature: Science-Backed Dairy Nutrition

BTNature has captured attention with its dedication to premium dairy nutrition. Sourcing milk exclusively from Australia and New Zealand, where cows graze on nutrient-rich "Green Gold" ryegrass, BTNature ensures exceptional purity and quality. The brand leverages its patented medium heat powder spraying technology, precisely controlling drying and dusting temperatures. This process preserves the natural nutrients and fresh milk flavor, making BTNature's products highly competitive in global markets. Its standout product, BTNature Premium Full Cream Instant Milk Powder, received the prestigious 3-star award—the highest accolade—at the 2024 Superior Taste Awards and was honored as a Best Dairy Product Finalist at the World Food Innovation Awards 2025.

To highlight its versatility, BTNature demonstrated innovative use of its milk powder at FHA 2025—preparing snowflake nougat, inspiring business buyers with creative culinary applications.

Brauer: Gentle and Effective Health Solutions

With over 90 years of heritage, Brauer has become a trusted brand among Australian families, offering gentle yet highly effective health solutions. Best known for its Kids Vitamins, Brauer integrates natural medicine and potent herbal ingredients to create products loved by parents.

Brauer Sambucus Little Sniffles, one of Brauer's signature products, features Sambucus nigra (elderberry), a herb renowned for boosting immunity and alleviating cold and cough symptoms in children as young as six months and older. Its proven effectiveness and widespread acclaim earned it The Consumer Good of the Year (Vitamins & Supplements) award at the FMCG Asia Awards 2024.

Moroka: Immunity Support for All Ages

Moroka has positioned itself at the forefront of immunity-boosting nutrition, responding to the growing consumer demand for Lactoferrin-enriched products. Its formulations are packed with essential nutrients such as Immunoglobulin G (IgG), lactoferrin, vitamins, and minerals—designed to support overall immune, respiratory, and digestive health for individuals of all ages. The brand's latest innovation, Moroka Immunity Knight Formulated Milk Powder with Lactoferrin, won the Best Functional Product award at the World Food Innovation Awards 2025. Manufactured in a TGA-certified facility under HACCP and HALAL standards, Moroka continues to deliver scientifically advanced solutions that align with evolving wellness needs.

Driving Innovation Through Market Insights

H&S's commitment to wellness is deeply rooted in understanding consumer trends. As health-conscious individuals actively seek products that blend efficacy with natural ingredients, the Group has continuously strengthened its research capabilities. By embracing scientifically validated formulations, prioritizing sustainability, and enhancing convenience, H&S ensures its products fulfill the needs of modern consumers.

At FHA 2025, H&S engaged attendees with interactive product demonstrations, tastings, and expert discussions, highlighting the unique benefits of its flagship offerings. This milestone event not only amplified H&S's global presence but also set the stage for future collaborations, reinforcing its philosophy that "Happiness Can Be Simple"—making wellness more accessible to all.

H&S also delved into strategic discussions with Austrade during the exhibition, focusing on emerging wellness trends and exploring partnership opportunities across Singapore and Southeast Asia. This dialogue underscores H&S's commitment to continuously expanding its regional presence while addressing the ever-evolving demand for integrated health and wellbeing solutions.

Looking Ahead
H&S remains committed to sustainable growth, channelling investments into research and development to expand its premium health and nutrition portfolio. Through a focus on ethical sourcing and cutting-edge innovation, the Company is poised to deliver superior wellness solutions to an even broader audience worldwide.

Business Development Contact:
Mr. Louie Coorey – General Manager of the Asia-Pacific Region at H&S
Mobile: +61401984566
Email: lou.c@hsglobal.com.au


Hashtag: #H&S #FHA2025


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About H&S

Established in Australia, H&S is a globally recognized leader in health and wellness, dedicated to enhancing lives through premium and innovative products. With a presence in over 20 countries, H&S serves more than 50 million consumers worldwide through its network of 300+ international brands, 150+ online stores, and 2,000+ retail locations. Operating across three core sectors—Brands, E-commerce, and Investments—H&S is at the forefront of wellness innovation, driven by a commitment to quality and sustainability.

To learn more about H&S and its portfolio, visit hsglobal.com.au.