Generali Hong Kong and YAS Partner to Enhance Personalized Insurance Solutions

HONG KONG SAR - Media OutReach Newswire - 14 February 2025 - Generali Hong Kong has partnered with YAS to deliver innovative, customer-centric insurance solutions that adapt to modern lifestyles. This collaboration focuses on leveraging cutting-edge technology to enhance the customer experience and provide tailored protection.

Built on the foundation of their success in on-demand microinsurance, this partnership introduces dynamic, real-time insurance offerings that seamlessly integrate into customers' lives. By leveraging advanced technology to enable smarter underwriting and personalized experiences, Generali Hong Kong continues its mission to deliver meaningful and accessible protection to its customers in the digital age.

Dynamic Insurance Solutions Embedded in Daily Life
The collaboration between Generali Hong Kong and YAS introduces solutions designed to modernize insurance. The first initiative, launched in November 2024, is embedded within the AlipayHK ecosystem. This solution dynamically adjusts travel coverage up to 20 times based on travelers' spending, capped at HK$100,000, offering a flexible and relevant product for frequent travelers.

Generali Hong Kong leverages advanced technology to enhance its underwriting capabilities, enabling real-time risk assessments to better align insurance products with customer activities and needs. This approach represents a significant step forward in providing insurance that is relevant, adaptable, and customer-focused.

Windian Lai, Chief Business Officer and Intermediary Management of Generali Hong Kong, said, "This partnership with YAS allows us to integrate technologies such as GPS and AI into our personal lines underwriting. These tools enable us to deliver real-time solutions that adapt to customer lifestyles, ensuring a seamless and personalized experience."

William Lee, Co-Founder of YAS Group, added, "Customers today demand more than traditional insurance; they want solutions that fit seamlessly into their lives. This partnership with Generali Hong Kong allows us to lead the industry into a new era of autonomous, always-on insurance solutions that resonate with the modern lifestyle."

Key Benefits for Customers:

• Tailored Coverage: Advanced technology enables policies that adapt to individual behaviors, preferences, and needs.
• Seamless Experiences: Automated processes simplify everything from quotes to claims, creating a frictionless insurance journey.
• Dynamic Flexibility: Coverage adjusts in real-time to changing circumstances, giving customers greater control and peace of mind.

Windian added, "This initiative highlights Generali Hong Kong's ability to respond quickly to market demands and deliver innovative solutions. With over 600,000 weekly border-crossing travelers in the region, this product addresses a growing need for flexible, real-time travel coverage."
Hashtag: #Generali #YAS

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Generali Hong Kong

In 1981, Assicurazioni Generali S.p.A. was first registered as an authorised insurer in Hong Kong, with the business extending into the life insurance sector in 2016 with Generali Life (Hong Kong) Limited. With a combination of local knowledge and Generali Group's global expertise, we develop unique and innovative life insurance, general insurance, specialty insurance, and employee benefits solutions to meet the needs of our customers.
www.generali.com.hk

Generali Group

Generali is one of the largest global insurance and asset management providers. Established in 1831, it is present in over 50 countries in the world, with a total premium income of € 82.5 billion in 2023. With around 82,000 employees serving 70 million customers, the Group has a leading position in Europe and a growing presence in Asia and Latin America. At the heart of Generali's strategy is its Lifetime Partner commitment to customers, achieved through innovative and personalised solutions, best-in-class customer experience and its digitalised global distribution capabilities. The Group has fully embedded sustainability into all strategic choices, with the aim to create value for all stakeholders while building a fairer and more resilient society.

About YAS

YAS is a pioneer in embedded insurance solutions, focusing on delivering hyper-personalized protection seamlessly integrated into digital ecosystems. YAS is redefining how enterprise and customers interact with and benefit from insurance. YAS is turning ideas into reality for the future of insurance that is fair, seamless and meaningful.