Cross-Continental Collaboration: Nutifood and Viplus Dairy to Create Australian- Standard Premium Dairy Brand
Vietnam’s Nutifood has officially entered a strategic partnership with ViPlus Dairy, a heritage-rich dairy manufacturer with over 130 years of experience in Gippsland, Australia, to establish an international joint venture: ViPlus Nutritional Australia.
This milestone marks a major step in Nutifood’s globalization journey, making it the first Vietnamese enterprise to directly co-found an Australian-standard premium dairy brand, GippsNature.
This will be a new international premium nutrition brand inspired by Australia’s “nature-first” philosophy. Drawing from the fertile landscapes of Gippsland and backed by scientifically formulated nutrition, the brand aims to support natural growth across all stages of life.
GippsNature’s initial product range will include milk and nutritional supplements for children, adults, and the elderly. The brand is expected to launch first in Vietnam in the third quarter of 2025, with plans to expand into global markets thereafter.
This signing marks a milestone in Nutifood’s global expansion, as the first Vietnamese company to co-found a premium dairy brand meeting Australian standards GippsNature.
Kevin Norman - Senior Global Engagement Manager, Australian Trade and Investment Commission stated, “The strategic outcomes that we anticipate will flow from this newly formed Joint Venture between ViPlus Dairy and Nutifood Vietnam, will only strengthen the trade ties between our two nations, both in commerce and in friendship”.
Nghiem Xuan Hoa, Minister Counselor and Deputy Chief of Mission of the Embassy of Viet Nam in Australia also praised the collaboration at the event: “As a strategic collaboration between two leading enterprises, the joint venture will bring practical benefits to consumers in both countries and contribute to strengthening the bilateral relationship between Vietnam and Australia.”
Going Global with Vietnamese Excellence
In 2025, driven by a global vision, Nutifood officially enters its globalization phase by co-creating a premium dairy brand in Australia. The milestone underscores Nutifood’s innovation capacity and integration prowess, with its commitment to putting Vietnamese identity on the global dairy map.
Tran Bao Minh, Vice President of Nutifood, stated: “The upcoming GippsNature brand is the result of a long-term strategic partnership between ViPlus Dairy, with its proud 130-year-old legacy, and Nutifood, bringing creativity and deep market insight into Vietnam. Together, we co-develop every aspect from brand positioning, product innovation, market strategy, to full value chain operations.”
“We don't just produce milk; we create high-quality nutritional solutions,” Minh emphasized, reinforcing the company's founding spirit since its establishment in 2000.
Mr. Tran Bao Minh shared the same vision and goals of both Nutifood and ViPlus Dairy, along with high expectations for the success of the joint venture.
Explaining the decision to partner with ViPlus Dairy, Nutifood highlighted that the 130-year-old company from Gippsland - known as Australia's "dairy capital" - has earned the trust of consumers across multiple countries with its internationally certified powdered milk products and longstanding brand reputation.
Premium Australian-Standard Milk for Vietnam and Global Consumers
Country of Origin (COO) has a significant impact on Vietnamese consumers’ purchasing decisions regarding global brands, according to research published in InderScience Journal.
Beyond nutritional value and safety standards, consumers often spend time seeking detailed information on imported products before making the decision.
GippsNature meets these expectations with products manufactured by a company over 130 years old in Gippsland - ViPlus Dairy. Following the “nature-first” nutritional philosophy, dairy cows graze freely on lush pastures nurtured by year-round mild climate, high rainfall, and pure ocean air from the surrounding ocean.
Gippsland has long embraced organic farming practices for its pastures, avoiding the use of growth hormones or antibiotics on its purebred dairy cows. Strict animal welfare and environmental sustainability standards are upheld throughout the production process.
Jon McNaught, CEO of ViPlus Dairy, shared: “ViPlus Dairy and Nutifood come from two different cultural backgrounds, yet we share a common goal, to develop some of the most nutritional, high quality Milk Formula products for Vietnam and other global markets with our new brand identity GippsNature.”
Mr. Jon McNaught - CEO of ViPlus Dairy introduced the renowned “naturally produced” milk from Gippsland.
McNaught added that the partnership would build on Gippsland’s long-standing reputation for dairy excellence, adding that the region is known for producing some of the highest quality milk in the world.
He said: “We firmly believe that Gippsland’s heritage for dairy excellence, and producing some of the highest quality milk in the world, will only have its reputation enhanced through our new strategic partner in Nutifood.”
Daily Bulletin
