Top Tips for Cost-effective Storefront Signage
The retail industry is highly competitive and if you are in the process of setting up a retail store, you have come to the right place, as we offer a few tips to help you create a stunning storefront.
Use contrasting colours – You want your store exterior to catch the eyes of passers-by and using colours that contrast well goes a long way to achieving that. Obvious combinations include back-white, green-yellow, black- yellow and many more.
Choose an easy-to-read font – There is affordable large scale printing in Sydney by Kawana Signs and they have years of hands-on experience in designing and fabricating elegant signage for local businesses. If you need some advice, they are the best people to ask and they consider every job as a challenge.
Light box for maximum attention – Most stores use a light box for their main signage, which really stands out when the sun goes down; start by searching online for a leading Sydney signage company and they would be happy to send a technician to your place of business and you can explore the many design options.
Neon handwritten signs – How about a bright green handwritten-style neon sign? This would certainly make your store noticeable, which is one of the goals of every retain business. If you want a shopfront that is truly unique, this would be the ideal solution and it should make your store a conversation piece with the local community.
Blend the signage with your branding – Branding is obviously a critical aspect of the business and when you design your exterior signage, try to use colours that you use in your shop and incorporate your logo. If you are starting a new business, you could contact a leading branding agency and let the professionals create a stunning logo and brand that consumers will identify with value and quality.
It is a good idea to create a large drawing of your storefront with precise measurements and then you can draw your concept for the signage expert to follow. Once the team understands your concept, they can turn it into reality.
Google Images can show you many fine examples of excellent storefronts that will give you some design inspiration.
Jessica Jorgenson
