How to know if your SEO is working well or not? - Guide to SEO analysis

So you have done all that is required related to SEO. Or have you not? After all, it is nothing but to optimize the content according to the guidelines. Or no? How to know if the SEO that you have done or have got done through affordable SEO packages is working well? Search Engine Optimization done well sets a website well on its path to the sky. And an SEO done badly can ruin it all. This is why it becomes necessary to know more about link building says, if your SEO has been done right or not!

Knowing if SEO is done right and working well is important for the digital success of a business or a website.

SEO analysis and the true way to do it!

What do we talk of when we talk of Search Engine Optimization? Keywords? Anchor text? Meta description? Or is it the set of guidelines?

SEO is a wide roof that contains many things below it. These things are there to make sure that the content that is being uploaded on the internet is being indexed and understood. If the website you are making does not get in the eyes of Google, it will not index it and register it in its database. Furthermore, if the content that you are writing on a website does not get understood by Google or other search engines, it will not suggest it to readers when there is a query for which you have written an answer.

There is one more thing, which is, to do all these things right and with a good intention to help. For example, if you have written a post about why an apple a day can keep you chilling at bay, then do not include in it unnecessary keywords like " affordable SEO Packages" or "Cars for sale. It is a black hat tactic and will lead to a penalty and a ban at last.

What actually is an SEO analysis?

SEO analysis is simply to check certain parameters of a website to make sure that all the things that a website needs to do to get ranked have been done well. For example, one must see if the images are of the right dimensions and have proper meta description and captions and alt. text, etc. And this is just one thing.

So, how to make sure that your website has been correctly optimized? One way is to get affordable SEO packages from an expert and reputed company. Or otherwise, you can do it by yourself too.

Here are the steps to do SEO analysis!

It all starts with one's own website first. We call this On Page SEO analysis. It makes sure that the main website and its content is rightly put and optimized at the first place. To find out more, click here.

Keyword Research!

One must first understand what the primary website is about. Knowing the core theme of the main website and its purpose makes it easier to take further steps easily. For example, if your main website is about SEO Services then you can easily decide what customer you need to target. Then you get a range where you'd want to write about and target. You can write about affordable SEO packages and how to choose one; you can write about what is link building; there could be anything related to SEO that you can write about and help people.

Keywords are a way to tell Google that our content is about this. It does two things -

• It tells the search engine what the article or content is about.

• Google then suggests that content on the SERP when a user makes a query similar to those keywords.

So, the purpose here is to know the business, know its customers, know what keywords are they using to search things that you sell, and then write relevant content targeting those keywords.

Here are a few things that you'd want to make sure of when using keywords in your content.

• use relevant keywords.

• If you are new to the business, use keywords that have less competition, i.e. long tail keywords.

• Use a part of your main keyword or complete keyword in your title to suggest Google about what the content is.

• Try to include the first instance of your keyword as early as possible in the post. For example, if you are writing an article about SEO packages, then make sure you include it in the first para if possible, and then use it later on when required.

• Make sure that when you do internal linking, the content that is around your keyword is relevant to that keyword.

Readability Score!

Now, you have quality content on your website. Very fine! But is it easy to read? or are you using a higher-level vocabulary where it is not required? For example, are you saying "And there the Pitbull penetrated its quill-like canines in my deep dermal layer" when you can just say "the dog bit me hard"?

There are tools, like Yoast, that tell you the reading grade your content is in. Make sure you are using the right reading grade for your audience.

Use of images and other media!

Visual poetics is something that can take the quality of your content over SpaceX's rocket range. We humans get attracted, easily attracted, towards a quality image. Google image search is growing year by year. Not using any image means you are losing a big chunk of your potential audience.

Description and Meta Description!

Now, once you have used the media in your content, it is time to tell Google what it is about. This means you need to optimize your images and other media. Here are a few things that you need to ensure you have done -

• Writing a proper description of the image by making sure that it includes your main keywords and is relevant.

• Writing meta description

• Do write the alt. text for your images to tell Google what it needs to show to people when the image does not load.

Optimize the Slug URL!

When it comes to a post, the URL plays a big part. Slug URL is the later part of the URL that comes after the top-level domain like .com .au .in etc. It also suggests to Google what the URL is about. You must make sure that some part of your keyword is included in the Slug.

Internal linking and outbound links!

When including links in your content, make sure that those links have relevant anchor texts to them. It will not work to use "red wine" as anchor text and then send the use to a page about whiskey.

Furthermore, the content that surrounds those internal and outbound links must be relevant to those links and anchor texts. Know that link building is brutally tough and you might need some help from link building companies.

Backlink analysis!

Now it comes to off-page optimization. Backlinks of a website are like a spine to it. The better they are, the taller and stronger will be your website. Keep doing regular backlink audits for any spam backlink, broken backlink, or lower quality backlink. Treat all these negative links accordingly.

These are all the few things that one must look after when writing content for the website and the internet at large. If you are someone who finds all this hard or needs to focus on other creative areas of the business, then you may look for affordable SEO packages around you. Know that having a good online presence is a must for its success in this digital age. PLB warns against neglecting this great business potential which is going to be the face of the future. Know more about Link Building if you do not already know about what they do and how they do it.

• Prev
• Next