Thu Feb 3

EZZ Life launches new website to sell products directly to consumers

Written by Tess Sanders Lazarus

Australian brand, EZZ Life, a respected genomic life science company with a mission to improve quality of life and human health, has launched a new website to enable consumers across Australia to purchase their highly sought-after products directly online.

According to EZZ Life chairman, Glenn Cross, EZZ Life is determined to accelerate awareness and accessibility of its range of products across the country.

“Since launching a few short years ago, we have developed an exciting range of health and wellness products which are already stocked across some of the world’s leading retailers,” Cross said.

“We are determined to lead the way with products that not only support people’s wellbeing, but also help to address common issues such as gut health, weight loss, immunity and sexual health, among others.

“Launching our own website will assist us to increase access to our products and empower consumers with another avenue from which to view, consider and purchase our products.

“Our aim is to increase the ease with which people can purchase our products. Consumers want convenience, information and the ability to take control of their own health and wellbeing decisions and the launch of our new site will support this important consumer mindset.”

Cross believes that consumers expect brands and retailers to provide an omni-channel approach to the distribution and sale of products in the current market space.

“With the pandemic impacting supply chains across the country and indeed the world, and more and more consumers turning to online methods to access products, particularly those that support immune health, it is important for EZZ Life to ensure our products are highly accessible with as little friction as possible to an eager market of consumers keen to galvanise themselves against COVID,” Cross added.

“Our new website looks great and is easy to navigate. Consumers can now view our flagship products and purchase from us directly. Our site features our best sellers including: EZZ Daily Energy & Wellbeing capsules and our EZZ Biotic HHP Support Probiotic, as well as many more.”

Soaring demand for immune support

“We have seen amazing growth in sales for the EZZ Daily Energy & Wellbeing capsules. This growth is driven by people wanting to boost their immune system during the pandemic,” Cross said.

“We are all living in an era of heightened health and wellbeing awareness. Due to COVID, everyone now has a very good understanding of how viruses transmit and how having a good immune system is vital in preventing you from either getting infected, or passing along the virus.”

Increased demand for gut health products

“We are also seeing strong growth in our gut health range, especially given the increasing prevalence of Helicobacter pylori (HP). The Australian Government states that four in ten people in Australia over the age of 60 carry the bacteria,” Cross continued.

“HP is a type of bacteria that can live in the lining of the stomach. It can cause stomach inflammation and more serious conditions such as stomach ulcers and even stomach cancer.

“Our newly launched gut health products are specifically formulated to maintain gut health and guard against and treat HP. They assist to relieve abdominal symptoms, restore beneficial gut flora and support intestinal health.

“HP is easily spread through contact with saliva, faecal matter or an infected person and is becoming a growing problem for many people. A large number of people do not even realise that they have it in their digestive system which is why it is so important that we raise awareness and encourage effective treatment before it starts to impact people’s health and wellbeing.”

EZZ Life has launched two products to help people address HP: EZZ Biotic HHP Support Probiotic and EZZ Biotic Engastro Capsules.

About EZZ

EZZ Life Science Holding Limited (ASX:EZZ) is a genomic life science company with a mission to improve quality of life and human health. EZZ has a focus on research and development in gene technology to address four key human health challenges: genetic longevity, human papillomavirus (HPV), helicobacter pylori, and weight management. EZZ is passionate about investing in the future of consumer health through the development of ecommerce and distribution of high-quality products via omnichannel models across Australia, New Zealand, China and worldwide.