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Premier commercial credit bureau, CreditorWatch, has expanded its sales management team with the appointment of Rob Willoughby as NSW Sales Manager. A seasoned sales professional with over 15 years experience in media and SaaS-based sales roles, Rob joins CreditorWatch from LinkedIn, where he spent three years as a top performer in the Sales Solutions team. 

Rob comes to CreditorWatch with an impressive sales and management history including previous roles at Channel 9, News Corp and global media and advertising agency DWA.

After developing a focus for foundational sales excellence and social selling in his career, Rob is eager to continue his data-led sales efforts of the team at CreditorWatch. 

“The CreditorWatch team is smart and vibrant and I see huge growth potential for the company in delivering advanced business monitoring solutions,” said Willoughby.

“At a time where there has never been more uncertainty in the market, the ability to help small to medium-sized businesses better evaluate, monitor and accelerate their credit workflow is hugely valuable. My first aim will be to increase customer value by guiding them through the process of better managing cashflow and credit risk.”

Danny O’Neill, National Sales Manager at CreditorWatch, echoes Rob’s sentiments:

“Rob brings a wealth of valuable experience to our high-performing NSW sales team. He has already hit the ground running and I’m excited to watch the team grow from strength-to-strength. 

“In today’s economy, data and innovation have become a critical asset in helping businesses make accurate and informed decisions about their customers. Rob shares the CreditorWatch philosophy and commitment to transform the credit industry with customer-centric digital solutions.”

About CreditorWatch 

CreditorWatch is a digital credit reporting agency, headquartered in Sydney. From sole traders through to ASX  listed companies, more than 50,000 Australian businesses now use CreditorWatch to make affordable, informed  credit decisions, avoid high-risk customers and ensure they get paid on time. CreditorWatch customers can easily search for and monitor the credit history, court actions, payment defaults and insolvency notices associated with  any business entity in Australia (including sole traders, trusts and partnerships) giving them an incredibly accurate  picture of the risk posed to their business.  

The company was founded in 2011 and has offices in Sydney, Melbourne and Brisbane. Find out more at  www.creditorwatch.com.au 

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