Daily BulletinDaily Bulletin

Business News

  • Written by The Ideas Suite

The Australian business sector is driving a video event boom in the COVID-19 climate. New data from a leading digital event and video communications provider reveals a 71 per cent spike in webinars, event live streams and video conferencing among organisations looking to attract sales and retain customers in the COVID-19 climate. The good news is the transition to digital is working: in March – Australia’s first month of shutdowns – organisations saw an average 25 per cent increase in event attendees and a 22 per cent increase in the time participants attended events, compared with February.


The data was derived from Redback Connect (redbackconnect.com.au), which designs and hosts more than 200 tailored webinars, live event streams, studio broadcasts, podcasts, town halls, and teleconferences each month for organisations the likes of Qantas, Downer Group and Sonic Clinical Services. The events are delivered via end-to-end technology tailored for each event category and Redback Connect studios in each Australian capital city, as well as Auckland.


Data from Redback Connect’s March digital events revealed that each event attracted an average of 184 attendees – compared with just 148 in February. Each attendee participated for an average of 1 hour and 3 minutes at each event, compared with an average of 50 minutes in February.


Webinar-based events have been the most popular event category in March, accounting for 78 per cent of Redback Connect events. A March 2020 survey of 127 organisations that run webinars, conducted by Redback Connect and digital experience platform ON24, found that webinars lower the cost per lead for 80 per cent of organisations, webinars are ‘mostly’ to ‘highly’ effective for 47 per cent of organisations, and 59 per cent of organisations will spend more on their webinar program in 2020.


A separate Redback Connect survey of 169 organisations found that 71 per cent run webinars for their customers, while 48 per cent run them to attract prospective customers. One in two organisations (48 per cent) use webinars for lead generation, customer engagement or customer retention.


Jeff Downs, CEO and Founder at Redback Connect, says: “Clearly, digital events – whether they are webinars, video conferences, or town halls – are delivering a desired return on investment for organisations, particularly in this current climate. Our survey found that 71 per cent of organisations host digital events for education purposes, 60 per cent for training, and 52 per cent for thought leadership.


“My strong recommendation for organisations transitioning to digital events is to focus on the talent of presenters: our recent survey of digital event attendees found that 68 per cent said the skill they most wanted in their presenter was to be passionate and engaging.”


In Australia’s new environment of home-based work and social distancing, Jeff says Redback Connect has seen a 500 per cent increase in demand for its services in March alone.


Case study: Australian Property Institute

Australian Property Institute (API) is a great example of an organisation that is seeing success through digital events. A member-based organisation for property professionals, API runs 150-200 events – from small seminars with 10 attendees to major conferences with 800 attendees – largely for CPD training, education and networking.


Having to adapt quickly to the COVID-19 environment, API has responded to cancel, postpone or transform its planned seminars, site tours, conferences and networking events for the year. Since it had partnered with Redback Connect for its webinars since 2014, API is now leveraging Redback Technology to transform its physical events into new virtual conferences with larger programs, more speakers and more interactive features. API is seeing success on the back of its digital events. For instance, its webinars average 100 attendees. On 1 April, however, it ran a COVID-19 webinar that attracted 1108 attendees.


Mia Yip, Head of Events at API, says: “API is planning to run significantly more digital events in 2020 due to COVID-19 to ensure our members have ongoing access to high-quality education. We have at least 30 webinars and two virtual conferences planned for the year, with more to come. Year to date, our online event registrations are tracking higher than in 2019. By year-end, we expect a negligible downturn in member engagement.”

About Redback Connect

Redback Connect (redbackconnect.com.au) is an Australian digital event company that helps organisations meet, present, and collaborate with their stakeholders at a distance. Founded in 2007 by Jeff Downs and with a team of 40 digital collaboration specialists, Redback Connect enables organisations to hold webinars, town halls, live event streaming, teleconferences, and studio broadcasts. Harnessing the latest technology and operating (or accessing) studios in each Australian capital city, as well as Auckland, Redback Connect manages an average of 200 digital events a month. In the new environment of home-based work and social distancing, Redback Connect has seen a 500 per cent increase in demand for its services.

Low-paid, young women: the grim truth about who this recession is hitting hardest


Vale Ennio Morricone: a master composer with breathtaking musical range


SEO In A Time of COVID-19: A Life-Saver

The coronavirus pandemic has brought about a lot of uncertainty for everyone across the world. It has had one of the most devastating impacts on the day-to-day lives of many including business o...

a Guest Writer - avatar a Guest Writer

5 Ways Risk Management Software Can Help Your Business

No business is averse to risks. Nobody can predict the future or even plan what direction a business is going to take with 100% accuracy. For this reason, to avoid issues or minimise risks, some for...

News Company - avatar News Company

5 Ways To Deal With Unemployment and Get Back Into the Workforce

Being unemployed has a number of challenges and they’re not all financial. It can affect you psychologically and sometimes it can be difficult to dig your way out of a rut when you don’t have a job ...

News Company - avatar News Company

How To Create The Best Custom Wine Label

The Wine Industry consists of a number of brands that people like to choose for themselves or to gift wine bottles to their friends. But choosing the right brand becomes difficult due to the var...

News Company - avatar News Company

Why you need to hire a professional office cleaning company

People tend to be more productive in a clean office than in a dirty and cluttered office. Considering that most workers spend about 40 hours in their office every week, it makes sense to keep the ...

News Company - avatar News Company

Revolutionising your office: Why give your workspace a makeover?

Every business owner is looking for how they can take their company to the next level. Whether it is offering professional development to their staff, making an exciting new investment or findin...

News Company - avatar News Company

The Conversation


Prime Minister Interview with Ben Fordham, 2GB

FORDHAM: Thank you very much for talking to us. I know it's a difficult day for all of those Qantas workers. Look, they want to know in the short term, are you going to extend JobKeeper?   PRI...

Scott Morrison - avatar Scott Morrison

Prime Minister Scott Morrison interview with Neil Mitchell

NEIL MITCHELL: Prime minister, good morning.    PRIME MINISTER: Good morning, how are you?   MICHELL: I’m okay, a bit to get to I apologise, we haven't spoken for a while and I want to get t...

Scott Morrison - avatar Scott Morrison

Prime Minister Interview with Ben Fordham

PRIME MINISTER: I've always found that this issue on funerals has been the hardest decision that was taken and the most heartbreaking and of all the letters and, you know, there's been over 100...

Scott Morrison - avatar Scott Morrison

News Company Media Core

Content & Technology Connecting Global Audiences

More Information - Less Opinion