Daily Bulletin


Business News

  • Written by News Feature Team


The images you use on your website serve a couple of purposes. First, they give your visitors an idea of what your company does. For instance, a baker may have images of cakes and cookies on their website whereas, if you go to the website of an auto parts dealer, you’re likely to see images of carburetors, brake pads, and all of the other parts necessary to make a car run safely and efficiently instead.

Secondarily, the images you choose can help you better establish your brand. Through the emotions and feelings they elicit, your customers are able to get a better feel for who you are and what you stand for. It helps them get to know you, which is one of the keys behind true marketing success.

While some website images may be taken by the company itself, sometimes it’s easier to find an image that someone else has already taken and use that instead. This reduces the need of hiring a professional photographer to find just the right shot, a huge savings that can mean a lot to a small business that’s just starting out.So how can you use search engines to help you find the best images possible?

Think About the Image You Want

Before you can even think about doing an online search for images for your website (or any other marketing materials for that matter), you must first consider the words you’ll use to find the exact images you want. This may be relatively easy if you have an idea in mind, such as a doctor talking to a patient for your medical consulting site or a woman getting a massage for your health and wellness spa.

If you’re not sure what type of images would go best for your particular website, check out what your competitors have on theirs. While you don’t want to copy them, they may spark an idea or two, making it easier to find the right pictures for yours.

Perform a Search

The next step is to perform the search. Fortunately, there are many search engines that can connect you with quality images for your website, but one tends to stand out more than others: Google Images.

A top search engine image supplier , Google makes finding the pictures you want a simple process. Just type in words you’d use to describe the type of image you want to find (such as a woman working on a laptop or a child flying a kite) and hit enter.

Ask Yourself How the Image Makes You Feel

Once you have your results, you want to ask yourself how the individual images make you feel. Ideally, you want to choose one that will elicit the same emotional response you want your customers to have when they visit your website. This may require going through several pages of images or altering your search words so you find an image that is more consistent with the emotions you want to create.

Your images should also be consistent with your brand, which means that they should help your customers feel toward you however you want them to feel toward you. For instance, if you’re a security company, you may want your images to help your customers feel safer by choosing you. Your images should reflect this.

Pay Attention to Image Copyright

Finally, before you use any image that you find via a search engine on your own website, you need to ensure that you have permission to use it. If you don’t, you could wind up spending thousands (or more) in legal fees because you’ve violated the photographer’s or source’s copyright.

Fortunately, some search engines offer a solution. For example, Google Images gives you the opportunity to filter the images you search based on whether they’re protected by copyright or available for public use.By doing this type of advanced search, you’re less likely to infringe on someone else’s work in a way that could place you in court.

This doesn’t necessarily mean that copyrighted images are off limits though. It just means that you need to get permission from the photographer or source before you can use them on your own site.

Using search engines to find images for your website doesn’t have to be difficult. Follow these basic guidelines and it won’t be, enabling you to create a top notch site for all of your customers to read, shop from, and enjoy.

Writers Wanted

Abused, neglected, abandoned — did Roald Dahl hate children as much as the witches did?

arrow_forward

Tips to find the best plastic manufacturing supplier for your needs

arrow_forward

To publish or not to publish? The media's free-speech dilemmas in a world of division, violence and extremism

arrow_forward

Tips to find the best plastic manufacturing supplier for your needs

Plastics are very much an important part of all of our lives, but they’re particularly valuable to a wide variety of industries that rely on their production for their operations. The industries, ...

News Co - avatar News Co

7 foolproof tips for bidding successfully at a property auction

Auctions can be beneficial for prospective buyers, as they are transparent and fair. If you reach the limit you are willing to pay, you can simply walk away. Another benefit of an auction is tha...

Dominique Grubisa - avatar Dominique Grubisa

Getting Ready to Code? These Popular and Easy Programming Languages Can Get You Started

According to HOLP (History Encyclopedia of Programing Languages), there are more than 8,000 programming languages, some dating as far back as the 18th century. Although there might be as many pr...

News Co - avatar News Co

Avoid These Mistakes When Changing up Your Executive Career

Switching up industries is a valid move at any stage in your career, even if you’re an executive. Doing so at this stage can be a lot more intimidating, however, and it can be quite difficult know...

News Co - avatar News Co

4 Costly Mistake To Avoid When Subdividing Your Property

As a property developer or landowner, the first step in developing your land is subdividing it. You subdivide the property into several lots that you either rent, sell or award to shareholders. ...

News Co - avatar News Co

WHY SHOULD ONE BUY A FRANCHISE?

The franchise industry in Australia has been booming since the 1980s, as many emerging entrepreneurs find immense scope in this rapidly growing sector. The total number of franchised outlets in ...

Ester Adams - avatar Ester Adams


The Conversation
INTERWEBS DIGITAL AGENCY

Politics

Ray Hadley's interview with Scott Morrison

RAY HADLEY: Prime Minister, good morning.    PRIME MINISTER: G’day Ray.   HADLEY: I was just referring to this story from the Courier Mail, which you’ve probably caught up with today about t...

Ray Hadley & Scott Morrison - avatar Ray Hadley & Scott Morrison

Prime Minister's Remarks to Joint Party Room

PRIME MINISTER: Well, it is great to be back in the party room, the joint party room. It’s great to have everybody back here. It’s great to officially welcome Garth who joins us. Welcome, Garth...

Scott Morrison - avatar Scott Morrison

Prime Minister Interview with Ben Fordham, 2GB

BEN FORDHAM: Scott Morrison, good morning to you.    PRIME MINISTER: Good morning, Ben. How are you?    FORDHAM: Good. How many days have you got to go?   PRIME MINISTER: I've got another we...

Scott Morrison - avatar Scott Morrison



News Co Media Group

Content & Technology Connecting Global Audiences

More Information - Less Opinion