Daily BulletinDaily Bulletin


  • Written by Tess Sanders Lazarus

Australian company, Reach China, is launching an innovative new experiential retail concept called a ‘Touch, Learn & Order’ TLO Store, that will be rolled out across Australia and China to provide Chinese travellers and consumers with the opportunity to experience Australian products first hand.


The new concept store is an extension of the highly successful BuyNatural online platform launched by Reach China earlier this year.   The platform sells Australian natural and organic products to Chinese shoppers.   The BuyNatural TLO Store concept will provide the opportunity for Chinese travellers coming to Australia to discover, try and experience new and interesting Australian products.   They can then either purchase instore or online using an in-store WeChat O2O device that provides shipping direct to their homes in China.


The first of the new concept stores will be located on Queensland’s Sunshine Coast to target the newly announced cruise ship tourism market.   The region has locked in cruise ship arrivals from November 2019 and recently saw its first ship arrive from Sydney with many new international travellers.  The cruise ship market will bring tens of thousands of Chinese tourists keen to experience Australian products and produce.


The Queensland BuyNatural TLO store is the first of many new experiential concept stores to be rolled out in partnership with local governments across Australia and will join a network of TLO stores being launched in China in 2020.   The stores will be stocked with a broad range of Australian natural and organic products that are sold via BuyNatural’s online platform and shoppers will be able to experience the brands in person by touching, trying, feeling, smelling, sampling and learning about the products.  


“We are really excited about the launch of the BuyNatural TLO retail concept stores,” Reach China, founder and Chief Executive Officer, Dr Mathew McDougall, said today.


“The BuyNatural TLO retail solution provides a critical channel for Australian regional and emerging brands to showcase their products to Australian and overseas travellers.


“Chinese travellers are increasingly coming to Australia as independent travellers and are seeking uniquely Australian experiences.  They are also Australia’s most profitable traveller, outspending any other nationality coming to our shores.  


“The BuyNatural TLO offers a unique shipping experience that enables Chinese travellers to be exposed to new, high quality products developed by small to medium size businesses.  We are helping Australian businesses to start their export journey and providing Chinese travellers to Australia with access to amazing products.”


Smart Australian brands are expected to use the BuyNatural TLOs to amplify their export activities in China.


“Our BuyNatural TLO stores enable Chinese shoppers to experience the products in person at no cost,” Dr McDougall added.


“Store formats provide sampling and testing opportunities so shoppers can engage with the Australian products, decide which ones they like, and then buy them on the spot.   For Chinese shoppers, this means they can have the items shipped back to China with ease.


“This is a win win for Australian businesses keen to expose their products to Chinese shoppers eager  to purchase Australian products.


“China has a population of nearly 1.4 billion people and their middle class is growing.   They are also avid online shoppers and eager to purchase premium quality brands.   They also seek out authentic Australian brands as our products are considered high quality, clean, green and produced in highly regulated environments.   Our soils, air and water are seen as pure.


“BuyNatural TLO is the perfect way to showcase Australian products and support the shopping experience.”



About Reach China


Reach China was established by Dr. Mathew McDougall.    It focuses on incubating quality Australian brands that have a desire to sell to Chinese consumers; both here in Australia as well as in their home country.   Reach China uses a three step cross-border methodology to develop brands domestically, then includes cross border ecommerce (CBEC) platforms through to B2B distribution in China and other countries. Within Australia, it has a formed a strategic partnership with Pharmacy Alliance and its network of over 650 independently owned pharmacies across Australia for Slingshot and AmplifyX programs.  Reach China offers a comprehensive range of solutions for brands looking to export into China and other countries:


-        DaigouSales.com - assists brands to sell into China via a Daigou WeChat wholesale marketplace and provides specialised marketing programs to support the Daigou community.

-        Slingshot - places emerging Australian brands on the shelves of retail pharmacies, and grocery and speciality stores across Australia

-        Amplify X - enables Australian retailers to sell products to Chinese local customers who wish to have these goods shipped to addresses in China.  Additionally, purchases are sent directly from the warehouse bypassing the retail shelf ensuring shelf stock is available for Australian consumers.

-        Logistics as a Service (Laas) - an outsourced solution for brands looking to offer Chinese shipping and distribution for their own B2C sites.




Smaller pack sizes from today: could new opioid restrictions stop leftover medicines causing harm?


Turn off the porch light: 6 easy ways to stop light pollution from harming our wildlife


Australia's first service sector recession will be unlike those that have gone before it


The Conversation


$1.8 billion boost for local government

The Federal Liberal and Nationals Government will deliver a $1.8 billion boost for road and community projects through local governments across Australia.   The package of support will help lo...

Scott Morrison - avatar Scott Morrison

Scott Morrison press conference

PRIME MINISTER: This is a tough day for Australia, a very tough day. Almost 600,000 jobs have been lost, every one of them devastating for those Australians, for their families, for their commun...

Scott Morrison - avatar Scott Morrison


Local economic recovery plans will help towns and regions hit by bushfires get back on their feet as part of a new $650 million package of support from the Morrison Government.   As part of th...

Scott Morrison - avatar Scott Morrison

Business News

An Increasing Demand Of Corporate Function Venues In Melbourne

With an increasing culture of corporate function venues Melbourne, there is a rising competition among professionals. In order to appreciate and honour hardworking employees, corporate owners gi...

News Company - avatar News Company

How to effortlessly promote your business

You've worked hard to build your business from the ground up, and as any successful entrepreneur will tell you brand promotion is everything. Not only do high-quality promotions build a sense of...

News Company - avatar News Company

Hotdesking might not be ‘dead’ after all

According to Christian Pistauer, Workplace Strategy director of Meta5 Group in Australia, COVID will dramatically change the commercial real estate sector in Australia for many years to come. ”...

Tess Sanders Lazarus - avatar Tess Sanders Lazarus


Stunning before and after images of Tahiti

As we continue to self-isolate we are now seeing light at the end of the tunnel. With talks of travel restrictions lifting in the not too distant future, but the need for social distancing to still ...

Evil Twin PR - avatar Evil Twin PR

Feeling the Streets: Why You Should Ditch the Tourist Traps on Your Next Getaway

Being well-travelled in the twenty-first century requires a certain amount of know-how. Forget about getting the best deals on flights and accommodation for a second, and focus only on making sure you...

News Company - avatar News Company

Saving money whilst on the road – it can be done!

We all know that planning a trip abroad requires a lot of money to be paid upfront, from travel to the airport to the flight tickets, potential upgrades, money spent at the airport, accommodatio...

News Company - avatar News Company

News Company Media Core

Content & Technology Connecting Global Audiences

More Information - Less Opinion