US election: what impact do celebrity endorsements really have?
- Written by Nives Zubcevic-Basic, Director, Master of Marketing, Swinburne University of Technology
Celebrities are always part of the show in the US presidential election. This is by no means a new trend. Historians have traced the role of celebrities in politics back to the 1920 election, when Warren Harding was endorsed by film stars including Lillian Russell.
In 1960, John F. Kennedy was endorsed by Rat Pack members Sammy Davis junior and...







