The Conversation style guide

This style guide, composed by a range of Conversation editors in the years since we launched, is not meant to be comprehensive. But we hope it offers a basic guide to some of our style quirks. We will also update it from time to time.

We use The Economist style guide, single-spacing, British English for The Conversation Australia and UK and American English for The Conversation US.

Capitalise the beginning of sentences but check titles. We limit initial capitals (apart from those marking the beginning of a sentence) to proper nouns – that is, nouns naming a particular person or thing – so we’d write “Jane Smith, the ABC’s managing director, ate a crumpet” or “John Smith, adjunct professor at ANU, went for a walk”. (As an aside, we don’t use titles such as Professor and Ms in analysis pieces – we do for news articles.)

No caps for “premier”, “prime minister”, “president”, “executive producer”, “artistic director”, “curator” and so on, because these are all common nouns. “Australia’s prime minister, Tony Abbott, kicked off his budgie smugglers over there” or collectively “Previous popes have tripped on that rock” are all lower case.

When used as a form of address, a common noun is capped and becomes a title: President Obama, Queen Elizabeth, Pope Francis, Governor Chernov, Prime Minister Malcom Turnbull and Opposition Leader Bill Shorten.

No caps for “government” – Australian government, federal government, state government and the government – and “federal” is lower case when not part of an official title – “at state and federal levels” and “the federal government funds cats on Roombas”. The little red dotted line may say otherwise, but “internet” is lowercase, even when you’re talking about the internet.

No caps for “first world war” or “second world war”, but abbreviations are WWI and WWII respectively.

Speaking of abbreviations, download speeds are in Mbps (not Mb/s) and Australia and the UK are metric, remember, so weight is in kg or tonnes – not lb or tons.

Use caps for our Sun, the Earth’s Moon and our Solar System, but other planets may have their own moons, and other stars their own star system.

‘Single quotation marks’ in subheads

If you need to quote someone or something, you should always use double quotation marks in text – regardless of whether it’s a direct quote or non-quote text – and single in headlines, subheads and captions.

Be sure punctuation falls “outside quotation marks” for partial quotes, and the same applies “at the end of a sentence”. There are two exceptions to this, though. If the quoted text follows a colon: “then the full stop (or question mark or whatever) is inside.” If the full quote stands alone, then it also includes punctuation. “In that case, it looks like this.”

If you’re quoting more than a sentence, it can be nice to indent it. If you do that:

Capitalise. You don’t need to use quotation marks and if you omit some text […] stick an ellipsis in square brackets. Don’t forget punctuation – you don’t want to leave people hanging.

Embedding bits and bobs

Want to pop in a video? Great! Be sure to reference it in the text too.

What about a picture?

The above gives you the image below.

It’s nice to use lists. If you need dot points:

• don’t capitalise
• no punctuation after list items
• except the final one.

For numbered lists, the rules are the same:

1. don’t capitalise
2. no punctuation after list items
3. except the final one.

A bit of style

For dashes in sentences, use an em dash surrounded by spaces – check these guys out – not an en dash. You can get an em dash on a Mac by holding down the option key, then hitting the dash key. En dashes are for hyphenated words, such as a devil-may-care cat on a Roomba.

For ellipses, be sure there is a space … either side of the three dots, unless you’re denoting omitted text (see indented text above).

Italicise genus and species names – such as Homo sapiens – and foreign words such as laissez-faire. Not book names or journals, though.

When inserting links, don’t link punctuation such as “quotation marks” and full stops. If you are linking to something with an acronym, link the acronym rather than the full name, such as the Roomba Cat Appreciation Society (RCAS).

From letters to numbers

Spell out numbers from one to ten, and 11 upwards in digits. If you’re talking percentages, use the % symbol.

In Australia and the UK, temperature is measured in Centigrade – not Fahrenheit – and is simply denoted with a C: the weather was a balmy 30C today.

Money, honey? If the amount is from Australia, refer to it in A$, such as A$7 Medicare co-payment. Similarly, if it’s US dollars, they’re US$ – such as US$3 million worth of cats on Roombas. Do this throughout – sometimes one article will switch currencies multiple times.

Unless they’re postcodes, zip codes or years, numbers with four digits or more need commas. I watched 1,000 cat videos on YouTube in 2013. Dates go like this: September 1 2001.